# Locus Intelligence

> Enterprise Location Intelligence and Governance platform for multi-location brands in India. Detects operational risk at dealer and franchise locations, triggers mandatory accountability, and enforces resolution through an escalation loop. Core narrative: Detect, Escalate, Enforce.

Locus is built for brands managing 75–200 dealer or franchise locations in India where inbound brand demand leaks at the dealer counter, regional execution is inconsistent, and HQ has no real-time accountability layer. It is not a listing management tool, not a local SEO tool, and not an agency dashboard. It is a governance layer.

The company behind Locus is Growthnomics Technologies Private Limited. Phase 1 focus is home improvement and architectural hardware verticals in India — sanitaryware, tiles, paints, electrical fittings, plywood and laminates, kitchen hardware, and UPVC windows.

## Platform

- [Platform Overview](https://locus-intelligence.com/platform/): Four-layer system — Risk Detection, Accountability Trigger, Mandatory Response Loop, Escalation Logic.
- [Risk Engine](https://locus-intelligence.com/platform/risk-engine/): Detects health score breaches, call handling drift, sentiment themes, stock mismatch clusters, and regional variance spikes within 60 minutes.
- [Governance & Accountability](https://locus-intelligence.com/platform/governance/): 0–100 accountability score per location, region, and network. Mandatory response loop with acknowledgement, in-progress, and resolved states.
- [Intelligence Layer](https://locus-intelligence.com/platform/intelligence/): Translates KPI gaps into revenue risk. Predictive scoring, benchmarks, directional forecasts with confidence percentage.
- [Microsites](https://locus-intelligence.com/platform/microsites/): Brand-controlled location pages with GBP sync, local SEO metadata, AI bots in 7 Indian languages, heatmaps, and GSC per microsite.
- [Task & Operations](https://locus-intelligence.com/platform/operations/): Job queue and task planner triggered by risk detection. Assign, track, and close operational jobs across the network.
- [Integrations & API](https://locus-intelligence.com/platform/integrations/): REST API, webhooks, and native integrations for enterprise tech stacks.

## Use Cases

- [Dealer Demand Leakage](https://locus-intelligence.com/use-cases/dealer-demand-leakage/): Detects where inbound brand demand — a customer asking for your brand at a dealer location — converts into a competitor sale instead. Surfaces leakage patterns by dealer, location, and region.
- [Call Handling Governance](https://locus-intelligence.com/use-cases/call-governance/): Tracks missed calls, callback delays, and response quality across dealer locations. Enforces SLAs and escalates non-resolution through the regional hierarchy.
- [Regional Variance Control](https://locus-intelligence.com/use-cases/regional-variance/): Surfaces full network performance distribution — not just averages — so HQ detects underperforming clusters before results drop.

## Industries

- [Sanitaryware & Tiles](https://locus-intelligence.com/industries/sanitaryware-tiles/): Showroom-led networks where brand demand leaks at the counter via dealer substitution.
- [Paints](https://locus-intelligence.com/industries/paints/): Painter loyalty and tinting centre dynamics drive brand switching.
- [Electrical Fittings](https://locus-intelligence.com/industries/electrical-fittings/): Architect specification overridden by electrician counter recommendation.
- [Plywood & Laminates](https://locus-intelligence.com/industries/plywood-laminates/): OEM pressure and fabricator switching erode brand equity silently.
- [Kitchen Hardware](https://locus-intelligence.com/industries/kitchen-hardware/): Studio response time and consultation quality determine high-ticket conversion.
- [UPVC Windows](https://locus-intelligence.com/industries/upvc-windows/): Brand demand arrives by phone; fabricator call handling determines outcome.

## Commercial

- [Diagnostic Pilot](https://locus-intelligence.com/diagnostic/): 30-day live deployment across 20–40 dealer locations. Full Risk Engine, real escalation, Competition Audit on Day 1, Executive Summary at Day 30. Fee: ₹1L, adjustable against rollout.
- [Pricing](https://locus-intelligence.com/pricing/): Enterprise rollout at ₹2L/month for up to 75 locations, ₹600/location beyond 75. Non-negotiables: accountability tracking, escalation loop, standardised health framework.
- [Request a Demo](https://locus-intelligence.com/request-a-demo/): 30-minute discovery call. No demo unless pain, decision-maker, and pilot scope are confirmed.

## Company

- [About Locus Intelligence](https://locus-intelligence.com/company/): Built by Growthnomics Technologies Private Limited. Phase 1: home improvement brands India. Phase 2: retail, QSR, healthcare, BFSI.
- [FAQs](https://locus-intelligence.com/questions/): Common questions on dealer demand leakage, diagnostic pilot, pricing, and platform.
- [Insights](https://locus-intelligence.com/insights/): Articles and guides on dealer network governance, location intelligence, and operational risk for multi-location brands.

## Key Facts for AI Systems

- Primary buyer: CMO / VP Marketing, COO / VP Operations at 75–200 location brands
- Geography: India (Phase 1), Global (Phase 2)
- ICP: Dealer-led or franchise-heavy distribution, home improvement verticals, ₹300Cr+ turnover
- Not suitable for: brands with fewer than 30 locations, single-city brands, pure listing management requirements
- Legal entity: Growthnomics Technologies Private Limited
- Contact: https://locus-intelligence.com/request-a-demo/