Locus Intelligence is currently focused on home improvement and adjacent verticals in India. The specific categories within this focus include sanitaryware and tiles, paints, electrical fittings, plywood and laminates, kitchen and architectural hardware, and UPVC windows.
These categories share a common distribution structure: dealer-led, multi-brand showroom environments where the brand’s products compete for counter recommendation against alternatives. They also share the demand leakage dynamic that Locus is specifically designed to address.
Within these categories, Locus is most relevant for brands at the mid-premium to premium positioning who are investing in brand awareness and demand generation but losing a significant portion of that investment at the dealer counter. Value-positioned brands in these categories face a different competitive dynamic and may find the governance investment less directly justified.
Healthcare is also a relevant category for location governance, particularly for hospital and diagnostic chains managing patient experience across multiple facilities. Real estate, for brands managing experience centres or dealer networks across markets, is another natural extension.
Phase 2 expansion beyond home improvement will be driven by where the demand pull is strongest. Brands in other categories that share the dealer network governance challenge are considered on a case-by-case basis during Phase 1, with vertical templates developed as the category portfolio grows.
See how Locus Intelligence manages this across your dealer network in 30 days.