Detect operational risk across every dealer and franchise to enforce resolution before performance drops reach your P&L.
A customer walks in asking for your brand. The dealer recommends a competitor with better margins. HQ has no signal this happened, and no mechanism to detect the pattern.
Call handling quality across 100 locations varies by 40%. Missed callbacks and slow response windows erode conversion. Your dashboard shows call volume. Not resolution quality.
The bottom 20% of your network is pulling the average down. You know this. You don't know which 20%, which region owns the pattern, or how long it's been drifting.
Four layers that close the loop, from signal detection to confirmed resolution, across every location in your network.
Pattern-based risk detection across call handling quality, review sentiment drift, stock mismatches, and regional variance spikes. All surfaces. Under 60 minutes.
Rolling 30-day accountability scores per location, city, region, and org. Benchmarked against your network average and top performer. Visible on every page.
Acknowledgement pauses the clock. Non-response within your configured SLA triggers the next level of your hierarchy. No manual chasing required.
AI benchmarks translate location KPI gaps into revenue uplift estimates. Labelled "Anticipated": directional signal for executive reporting and pilot ROI framing.
Risk classification with directional forecast and confidence percentage. Three forecast lines. Closed-loop accuracy score. India FY quarters built in.
Executive summaries delivered to regional heads and HQ on your cadence. White-label PDF. Brand-consistent. No manual export.
Customers walk in brand-aware. Dealers recommend margin-accretive alternatives. The brand has no call-level visibility into conversion behaviour.
Tinting centre call handling and painter-influencer relationships drive brand switching. Neither is tracked centrally today.
Multi-tier distribution across electricians and architects. Brand specification doesn't survive the counter conversation. The substitution is invisible.
Regional franchise variance is highest in this vertical. OEM and fabricator relationships drive significant brand switching undetected by HQ.
High-value purchases are consultation-led. Response time and follow-up quality at studio level directly determines ticket size and brand recall.
Call handling governance is the primary lever. Brand demand arrives by phone; fabricator response quality determines conversion and brand reputation.
₹1L. 20–40 locations. Full Risk Engine deployed. Real escalation enabled. Competition audit delivered on Day 1. Adjustable against rollout.
Each one has a measurable resolution path. Not just a dashboard.
Call analytics and health signals expose where brand demand converts to competitor sales. Pattern detection across dealer, location, and region levels.
Pattern-based call risk detection. SLA-based reminders. Response tracking and escalation at network scale. Not just volume reporting.
Network health distribution. Regional ranking. Cluster detection. HQ-level executive summaries that drive accountability, before results drop.
Every enterprise brand already has dashboards. What they don't have is a closed-loop system that ties detection to acknowledgement, acknowledgement to resolution, and resolution to accountability score.
See the Risk Engine →
Dashboards report metrics. Locus Intelligence enforces resolution and escalation with accountability tracking.
We measure pattern-based performance, not individual blame. Escalation highlights structural gaps, not accusations.
Custom reports don't close the loop. Locus Intelligence tracks acknowledgement and resolution, creating measurable governance.
Locus Intelligence is purpose-built for multi-location home improvement brands (sanitaryware, tiles, paints, electrical fittings, plywood, laminates, kitchen hardware, and UPVC windows) operating 75 to 200 dealer or franchise locations across India. The primary buyers are CMOs, VPs Marketing, COOs, and VP Operations at brands with ₹300Cr+ turnover where dealer network performance directly drives revenue.
Sanitaryware · Tiles · Paints · Electrical Fittings · Plywood · Laminates · Kitchen Hardware · UPVC Windows
75–200 dealer or franchise locations. 100+ preferred. National or strong regional presence across India.
CMO · VP Marketing · COO · VP Operations. Governance-level decision makers. Not tool shoppers.
Dealer demand leakage happens when inbound brand demand (a customer asking specifically for your brand at a dealer location) does not convert into a brand-aligned sale. The dealer recommends a competitor, substitutes an alternate SKU, or fails to follow up. The brand generated the demand; the dealer captured it for someone else. Locus Intelligence detects these leakage patterns by location, region, and network in real time.
Dashboards report metrics. Listing tools manage your Google Business Profile data. Locus Intelligence detects operational risk at the location level, triggers mandatory accountability from the responsible owner, and enforces resolution through an escalation loop. Detection without enforcement is just reporting, and reporting is not what Locus Intelligence is for.
Yes. The Microsites layer includes GBP sync, local SEO metadata management, bulk editing, and SERP preview across all dealer locations. Locus Intelligence also deploys AI-powered bots in 7 Indian languages on location pages to capture leads and answer FAQs.
The diagnostic pilot is a live deployment across 20 to 40 dealer locations. It activates the full Risk Engine, enables real escalation to your hierarchy, and delivers a Competition Audit on Day 1 and an Executive Summary at Day 30. The pilot fee is ₹1L, adjustable against full rollout commitment.
Yes, this is the exact profile Locus Intelligence is built for. Multi-location home improvement brands with dealer-led or franchise-heavy distribution, operating across India with a structured regional hierarchy. Brands below 30 locations or without a governance requirement are outside the current ICP.
Locus Intelligence currently serves six verticals within dealer-led home improvement distribution in India: sanitaryware and tiles, paints, electrical fittings, plywood and laminates, kitchen and architectural hardware, and UPVC windows. Each vertical has distinct leakage patterns, showroom substitution, painter loyalty switching, counter recommendation, fabricator influence, and Locus Intelligence detection is calibrated for each.
Book a 30-minute discovery call. No deck. No demo until pain, decision-maker, and pilot scope are confirmed.