Locus is not a dashboard. It is an operational risk and accountability engine, built for enterprise brands that can no longer afford to find out late.
Detection, escalation, and enforcement. Alerts within < 60 minutes. Accountability loop from signal to confirmed resolution.
0–100 composite score per location, city, region, and org. Rolling 30-day. Visible on every page.
Predictive risk classification, benchmarks, revenue monitoring, and competition audit. Pattern detection before results drop.
Location pages with SEO metadata, heatmaps, AI bots, and GSC per microsite. Brand-controlled. Dealer-facing.
Task Planner auto-generated from KPI gaps. Locus Chat for NL queries. Scheduled reports. Mobile app for location owners.
REST API and webhooks. Read-only v1 with self-serve documentation. Connect Locus signals to your existing enterprise stack.
Every enterprise brand already has dashboards. What they don't have is a closed-loop system that ties signal detection to acknowledgement, acknowledgement to resolution, and resolution to a measurable accountability score, across every location in the network, simultaneously.
See the Risk Engine →Locus Intelligence is not a listing management tool, a local SEO service, or a reputation management dashboard. It is an enterprise location intelligence and governance platform. The distinction matters operationally. Listing tools update data and report it. Locus detects when that data indicates risk, assigns accountability to the responsible owner, tracks resolution, and scores the outcome. The governance loop is closed at every location, continuously.
For a brand with 75 to 200 dealer or franchise locations in India, the operational challenge is not visibility. Most brands have some form of dashboard. The challenge is enforcement: ensuring that when a location's performance drops, the right person is notified, the issue is acted upon, and the resolution is confirmed and logged. Locus is the infrastructure layer that makes this possible at network scale.
Location intelligence for multi-location brands is the practice of collecting, analysing, and acting on performance signals from every location in a dealer or franchise network. For enterprise brands in India, this means aggregating data from Google Business Profiles, call analytics, review platforms, and location microsites into a single governance layer that detects risk, escalates it to the responsible owner, and tracks resolution. Locus is built specifically for this use case at the 75 to 200 location scale.
Reputation management tools monitor and respond to reviews. Locus does that as part of its governance layer, and then goes further. A rating drop in Locus is not just a notification. It is an escalation event with a mandatory response loop: the location owner is notified, the regional head is copied, and resolution is tracked until confirmed. The accountability score for that location updates based on response time and resolution quality. This is governance, not monitoring.
Locus is purpose-built for home improvement and architectural hardware brands in India, including sanitaryware, tiles, paints, electrical fittings, plywood, kitchen hardware, and UPVC windows. The platform also serves automotive, healthcare, retail, BFSI, hospitality, and QSR brands with 75 to 200 dealer or franchise locations. The governance layer is vertical-agnostic. The risk model is configured to the specific leakage patterns of each vertical during the 30-day diagnostic pilot.
Locus is designed for brands with 75 or more dealer or franchise locations, with 100+ being the preferred starting point and 200+ being the ideal scale. The platform is not cost-effective for single-location businesses or brands with fewer than 30 locations. The diagnostic pilot covers 20 to 40 representative locations from your network and provides enough signal to size the full rollout accurately.
The diagnostic pilot deploys the full platform across 20–40 of your locations in 30 days.
Apply for Pilot →