Automobile and two-wheeler dealership networks operate in a high-consideration, high-competition local search environment. Showroom discovery, test drive request handling, and service centre reviews all determine purchase outcomes. Locus governs all three across your dealer network.
Car and two-wheeler buyers begin their purchase journey with a Google search for the nearest authorised dealership. The quality of the GBP listing, the speed of inquiry response, and the credibility of service centre reviews all influence whether the buyer visits your showroom or a competitor's. For a network of 100+ dealerships, these variables compound silently without a governance platform.
Locus manages GBP accuracy across all dealerships, monitors call handling patterns for test drive inquiry response, and tracks review performance per location. Underperforming dealerships trigger escalation to the regional sales manager before the pattern affects sales targets.
Showroom hours, service centre hours, phone numbers, and location data managed centrally. Correct categories for sales and service to rank for different search intents.
Test drive requests and service inquiries tracked for response time. Dealerships with response gaps flagged and escalated to the regional sales head automatically.
Each dealership gets an indexed location page with models available, showroom photos, contact details, and local SEO. Ranks for city-specific brand and model searches.
Sales and service reviews monitored separately. Negative service reviews escalated to the service head. Rating drops trigger regional alerts before they compound across the network.
The diagnostic pilot covers 20 to 40 dealerships. Every location gets a GBP audit, call analytics baseline, and health score on Day 1.
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