Free Google Business Profile audit tool (GMB audit) for one location or a network
Audit your Google profile. Free.
Type a business name, confirm the listings, and request an audit for your network.
- Find
- Confirm
- Two questions
- Summary
- Full report
- Next step
Which business should we audit?
Type a business or brand name. A website works too, and routes to the AI visibility check.
Searching near New York, NYChange
FreeYour score against the top 3 nearbyTop fixes included
What it checks
Three things, checked for you.
Categories, attributes, hours, services, photos and posts, checked against what the top three nearby fill in.
Where the business appears on Google Maps for the searches that matter, against the top three nearby.
Volume, rating and how quickly reviews are answered, compared with the same top three.
What the free summary looks like.
Example data: Harbor Hotels is an illustrative business, not a client. This is not your result.
Your profile scores 61 of 100.
Named #4 on Google Maps for "hotel near Times Square". The top three nearby score 78 to 86. The three fixes below close most of the gap.
Against the top 3 nearby
| Business | Score | Maps rank | Reviews |
|---|---|---|---|
| The Lantern Hotel | 86 | #1 | 4,210 |
| Gramercy Rows | 81 | #2 | 2,880 |
| Hudson Court Hotel | 78 | #3 | 1,950 |
| Harbor Hotels Midtown | 61 | #4 | 2,140 |
Top 3 fixes
- Fill 6 attributes Google asks hotels for24-hour front desk, airport shuttle, EV charging, family rooms, pool, late checkout. The top 3 list all six.+9
- Reply to 38 unanswered reviewsThe Lantern Hotel answers 94% within a day. You answer 41%.+7
- Correct hours on Bing, Apple Maps and TripadvisorAll three show the old 11 PM close.+5
FAQ
The audit, answered.
What is a Google Business Profile audit?
It checks how complete and competitive a Google Business Profile is: the details Google asks for, the photos and posts, the reviews and replies, and where the business ranks on Google Maps against the businesses customers see first.
Is the network audit really free?
Yes. Leave your email in the network request step. Our team runs the audit and emails you the report, usually within one business day. No sign-up is required.
Can I audit many locations at once?
Yes. Choose network mode, or tell us how many locations you run. Two to 49 locations route to the Growth plan, and 50 or more to a demo of Locus Intelligence Enterprise.
What happens if the lookup fails?
We say so and let you try again. We never show sample data in place of your result.
Learn more
All guidesEvery field, the rules, the 2026 changes and a printable checklist.
Guide · Reach · 16 minGoogle Business Profile managementThe weekly work, and how in-house, software and services compare.
Guide · Reach · 12 minApple Business Connect setup guideClaim and verify your Apple Maps place card in Apple Business.
Guide · Reach · 11 minNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval