Apple Business Connect: setup guide (now part of Apple Business)

What is Apple Business Connect, and what happened to it?

Apple Business Connect was Apple's free tool for businesses to claim and manage how they appear in Apple Maps and other Apple apps. In March 2026 Apple announced it would move those tools into Apple Business, a single free platform, and said Business Connect "will no longer be available once Apple Business launches" on April 14, 2026, with claimed locations and place cards migrating automatically (Apple Newsroom).

So if you search for Apple Business Connect today, you land at business.apple.com. The steps below use the current Apple Business screens and Apple's own support guide.

Your place card is the panel that shows when someone taps your business in Apple Maps. Apple says it appears "in many Apple apps, from Maps to Siri to Calendar, Messages, and Spotlight searches" (Apple Support). For many iPhone users it is the first, and sometimes only, listing they see. It is one of the core listings in any listings management routine.

Who should claim an Apple Maps listing?

Apple Maps already shows many businesses whether or not they ever claimed them, using data from other sources. Claiming lets you control what is shown instead of leaving it to chance. These businesses benefit most:

• Businesses people visit in person: shops, clinics, restaurants, salons, service centers, dealerships and offices.
• Businesses with iPhone-heavy customers: Apple Maps is the default maps app on iPhone, so it is where many of them look first.
• Multi-location brands: one wrong hour or pin multiplied across locations is a lot of lost visits.
• New or moved locations: an unclaimed place card is the likeliest to show an old address or status.
• Service-area businesses with a base: if customers can find a real location, claim it and keep the details right.

If you have no public location at all, there is little to claim. Everyone else should treat Apple Maps as one of the core listings next to Google, Bing and Facebook.

What you need before you start

Display name:
Street address:
Entrance location (describe or drop a pin):
Primary category:
Status: Open / Opening Soon
Phone:
Website (location page):
Hours Mon to Sun:
Special hours (next 90 days):
Booking or ordering link (for actions):
Showcase idea (offer, new item, season):
Attributes (accessibility, parking, payment):
Administrator 1 (name, email):
Administrator 2 (name, email):

How to set up your place card in Apple Business, step by step

These steps follow Apple's guide to adding a single location. Screens can change, so treat the labels as a guide.

1. Sign in

   Go to business.apple.com and sign in, or create your organization's account. Use a user whose role can manage locations.

2. Open Locations

   Go to Brands > Locations and click Add.

3. Find or add the location

   Type the business name. If it already exists in Maps, select it. If it does not, choose to add a new location with that name. If you see "This location is already managed", another organization has claimed it; you can still add it and request a transfer.

4. Set the address and pin

   Enter the address, then move the pin to the customer entrance. Hybrid or Satellite view helps.

5. Enter the basics

   Display name, primary category, status (Open or Opening Soon), phone and website.

6. Set hours

   Enter regular hours. Add special hours later for holidays.

7. Choose a brand

   Select an existing brand or create one with your logo. Every location belongs to a brand.

8. Verify

   If your organization is not yet verified, verify it and send it for review. For an existing location, you can verify by phone call to the number Apple has on record, entering the four-digit code.

9. Add details

   After verification, add photos, a showcase, actions and location attributes.

What you can add to an Apple Maps place card

Apple notes that not every feature is available in every country or region. Check your account for what applies to you.

Apple Maps vs Google Business Profile

Feature names as described on Apple's and Google's own pages, November 2026.

How to keep your Apple Maps listing accurate

Customers can report problems from your place card, and Apple may then edit the location's name, status or hours. When it does, it emails your administrators, and the location shows as "Updates Available" (Apple Support).

Apple Maps checked with every other listing

Reach by Locus Intelligence checks your listings on Google, Apple Maps, Bing, Facebook, Yelp and more every week, flags differences and drafts the fixes for your approval. Free for one location, no card.

Start free

With many locations, Apple Business lets you add multiple locations and work with a registered third-party partner. For the network view, see listings management for multi-location brands and multi-location SEO.

Managing many locations in Apple Business

Every location in Apple Business belongs to a brand, and an organization can hold many locations. The tool does not decide your rules for you, so set them before you add locations in volume.

1. Keep one source of truth

   Hold name, address, phone, hours and category for every location in one master record, and copy from it into Apple, Google and other listings.

2. Agree naming rules

   Decide how the display name is written for every location, for example brand name plus area, and use the same pattern everywhere.

3. Set up administrators

   Use shared business accounts, at least two administrators, and a rule for removing access when someone leaves.

4. Decide who edits what

   Corporate controls name, category and brand. Local managers keep hours, photos and showcases current.

5. Review on a schedule

   Check for "Updates Available" notices and compare each place card with your master record every month.

Apple Business lets you add multiple locations and work with a registered third-party partner, so a listings platform can help once spreadsheets stop being practical. The wider process is covered in listings management for multi-location brands.

Common Apple Maps problems and how to fix them

Labels and review times are set by Apple and can change. Check Apple Business Support for the current process.

Wrong details on a listing cost visits, so audit the same fields everywhere with the local citations guide and the free location consistency checker.

Google Business Profile audit

Business nameAudit

Free. You get a profile score, your Maps rank against the top 3, and the fixes that matter most.