Franchise marketing software: every unit on brand, found, and answering every call

One brand,
every franchisee on standard.

Locus Intelligence is franchise marketing software that keeps every unit on brand in search, maps and AI answers, answers every call and message, and follows up until the customer signs up. Brand control stays at the center. Local owners keep their local voice.

Book a demo Run a network audit

For franchisors and multi-unit operatorsFree network auditBrand standard, checked at every unit

Visibility
Reach
Desk
Ads

Locus IntelligencePinecrest Fitness · 63 franchised clubs · this week

Pinecrest Fitness · Austin SouthProfile on brand · 13 of 13 calls answered · 38 trial sign-upsBest1 of 63
Pinecrest Fitness · Denver CentralProfile on brand · 11 of 12 calls · 31 sign-upsOn track6 of 63
Pinecrest Fitness · Tampa BayHours differ from brand · 8 of 11 calls · 22 sign-upsWatch41 of 63
Pinecrest Fitness · FresnoOff-brand photos and name · 3 of 12 calls · 7 sign-upsWeakest, fix drafted63 of 63

Brand standard, checked at every club. Found, answered and signed up per club, and what each owner needs to fix.See the weakest club rise

Sixty-three clubs, one brand view. Local owners keep their local voice. The brand keeps its standard.

The problems of a franchise network

Hundreds of owners, one brand customers see.

Brand standards drift one franchisee at a time

A franchisee renames a profile, uploads their own photos or changes the hours. Head office finds out when a customer complains.

Franchise local SEO sits with people who have no time for it

Each owner runs a club, a team and a lease. Profiles, listings and reviews are the job nobody has.

Leads reach the franchisee, not the brand

A call at 7 PM or a form fill from the brand site only helps if someone answers fast. Many do not, and the franchisor never sees it.

No shared proof of what works

The best units know what works, but it stays in their heads. Without one view, the playbook never leaves the club.

How the four products work together

Found, contacted, signed up, at every unit.

Each product does one job. Together they cover the customer's whole path, and one view shows every franchisee.

01 Attract

Found first, in search, maps and AI answers

Visibility gets each location named in AI answers. Reach keeps every profile, listing, review and post right. Ads fills the open slots with local ads measured in calls.

Visibility

ReachAds

02 Engage

Every call and click lands somewhere

Call tracking ties each call to the location and the source that drove it. A fast page per location and a store locator answer everything else.

Call trackingMicrositesStore locator

03 Nurture

Nobody waits, nobody slips

Desk answers every call, WhatsApp message, chat and form in seconds, books it, and follows up until the customer arrives. Your team approves what needs a person.

Desk

Intelligence runs across all three: one view of every unit, the weakest first, the fixes drafted, brand approval on anything customer-facing.

The weakest unit

Bring the weakest unit up to standard. Keep the owner in charge.

Pinecrest Fitness, 63 clubs, four weeks. Scroll to follow it through.

01Your best and your weakestAustin South signs up 38 a week from search and calls. Fresno signs up 7. Same brand, same offer.
02Why the gapProfile off the brand standard, not named by any AI engine, 9 of 12 after-hours calls missed.
03Reset to standard, approve in one tapThe brand standard applied to Fresno, the owner's local details kept: profile, replies, Desk on calls, a weekly post.
04Four weeks laterFresno signs up 24 a week. The next weakest club is already on the list.

Week 1 · best and weakestWeek 1

Same brand, same offer, five times the sign-ups.

Measure	Austin South	Fresno
Profile on brand standard	6 of 6	2 of 6
Named in AI answers	4 of 5	0 of 5
After-hours calls answered	13 of 13	3 of 12
Trial sign-ups a week	38	7

Fresno, the reasons, in order of lost sign-ups.

Profile name and category changed from the brand standard
Not named by ChatGPT, Gemini, Perplexity, Claude or AI Overviews
9 of 12 after-hours calls missed, no callback
17 reviews unanswered
Own photos in place of the approved set, no post in 9 weeks

What Austin South does, written out for Fresno.

Profile reset to the brand standard, Fresno's hours and address kept

Desk on after-hours calls and WhatsApp

17 review replies drafted in the brand voice

Approved photo set added, weekly local post scheduled

Approve allOwner can edit first

Fresno, before and after. The next weakest club is already on the list.

Measure	Austin South	Fresno
Profile on brand standard	6 of 6	6 of 6
Named in AI answers	4 of 5	3 of 5
After-hours calls answered	13 of 13	12 of 12
Trial sign-ups a week	38	24

What the view shows

Best to weakest, in one list. The 63-club average looks healthy. Fresno does not.

Why the average hid it

Each gap has a product that closes it, and a brand rule that says what right looks like.

What you approve

Drafted against your brand standard. One tap approves all four, or the owner edits any of them first.

Four weeks, one tap

0trial sign-ups a week, before
0trial sign-ups a week, after
0weeks
0tap to approve

Recommended plan

Growth for 2 to 49 units, Enterprise for 50 and up.

The whole franchise network, on one platform

Most franchise networks start with the Growth bundle and move to Locus Intelligence Enterprise as they pass 50 units. Both give the franchisor one view of every unit and give each owner their own.

Bundle contents and price: coming soon.

Book a demo See pricing

Visibility: every unit named in AI answers
Reach: every profile, listing, review and post kept on brand
Desk: every call and message answered and followed up
Ads: local ads for every unit, measured in calls and bookings
Roles for franchisor and franchisee, approvals on anything customer-facing

Industries

Made for how your industry sells.

HealthcareClinics, diagnostic labs, pharmacies Hospitality and foodHotels, restaurants, QSR RetailJewelry, salons, stores AutomobileDealerships and service centers Home and building materialsPaints, tiles, fittings, kitchens Real estateProjects and sales offices Financial servicesBranches and advisors EducationCoaching centers and campuses

Learn more about franchise marketing.

All guides

GuideFranchise local SEO: one standard for every unitStart with the guides ChecklistThe brand-standard checklist for franchise profilesThe checks to run per unit Free toolNetwork auditScore every unit, see the worst first

FAQ

Franchises, answered.

What is franchise marketing software?

Software that lets a franchisor keep every unit on brand and found online without doing it unit by unit: profiles, listings, reviews, calls and leads in one view, with local owners keeping control of their local details. Locus Intelligence does it with brand rules at the center and approvals on anything customer-facing.

How is franchise local SEO different from multi-location SEO?

The work is the same, but ownership is not. In a franchise the franchisee runs the location and the franchisor owns the brand. Roles decide who can change what, so the brand standard holds and the owner keeps the local details.

Can franchisees see their own unit?

Yes. Roles decide who sees and approves what, per unit, region and brand. The franchisor keeps the one view of the whole network.

Does it work for networks with company-owned and franchised units?

Yes. Both sit in the same view, with the same standard. Roles can differ between them.

Which products do franchises usually start with?

Many start with Reach and Visibility, add Desk when missed calls show up in the report, and Ads where there are open slots to fill. The Growth bundle puts all four together.

What happens when we pass 50 units?

You move to Locus Intelligence Enterprise: the same products, plus governance by region and brand, the worst-10 view, and a managed team that runs it with you.

What does the network audit include?

A score for every unit, the Maps rank against the top three nearby, whether AI engines name each one, and the top fixes. Free, and the first step of every plan.

Never miss another customer.

Start with a free audit. See what each location is losing, and where.

Profile score, Maps rank against the top 3, and the fixes that matter most.

Or book a demo

Role-based access by region and brand
Every action logged and reversible
Nothing customer-facing goes live without approval