Free local SEO audit for any business: profile, rank grid, listings, reviews and website
A local SEO audit, in minutes.
Everything in the profile audit, plus your rank grid, listing consistency, reviews and your website local signals. Start with a business name; the summary needs no sign-up.
- Find
- Confirm
- Two questions
- Summary
- Full report
- Next step
Which business should we audit?
Type the business name. We find the Google Business Profile, then check the rest of your local presence around it.
Searching near New York, NYChange
FreeYour score against the top 3 nearbyTop fixes included
What it checks
Three things, checked for you.
Your Google Maps rank from points around the location, not one pin, so you see where you appear and where you vanish.
Whether your name, address and phone match across the directories and maps customers use.
The location details on your site that tell search engines and AI assistants where you are and what you do.
What the free summary looks like.
Example data: Harbor Hotels is an illustrative business, not a client. This is not your result.
Your profile scores 61 of 100.
Named #4 on Google Maps for "hotel near Times Square". The top three nearby score 78 to 86. The three fixes below close most of the gap.
Against the top 3 nearby
| Business | Score | Maps rank | Reviews |
|---|---|---|---|
| The Lantern Hotel | 86 | #1 | 4,210 |
| Gramercy Rows | 81 | #2 | 2,880 |
| Hudson Court Hotel | 78 | #3 | 1,950 |
| Harbor Hotels Midtown | 61 | #4 | 2,140 |
Top 3 fixes
- Fill 6 attributes Google asks hotels for24-hour front desk, airport shuttle, EV charging, family rooms, pool, late checkout. The top 3 list all six.+9
- Reply to 38 unanswered reviewsThe Lantern Hotel answers 94% within a day. You answer 41%.+7
- Correct hours on Bing, Apple Maps and TripadvisorAll three show the old 11 PM close.+5
FAQ
The audit, answered.
What does a local SEO audit cover?
Your Google Business Profile, your rank across the area around the location, the consistency of your listings, your reviews, and the local signals on your website.
How is this different from the profile audit?
The profile audit scores the profile and your Maps rank. The local SEO audit adds the rank grid, listing consistency, reviews and website signals for a full picture.
Do I need an account?
No. The summary is free without sign-up. The full report and PDF go to your email.
Does it work for businesses with many locations?
Yes. Tell us how many locations you run and the next step is routed by size: Reach for one, the Growth plan for 2 to 49, and a demo for 50 or more.
Learn more
All guidesRank tracking, listings, reviews and audits: who each tool fits.
Guide · Reach · 14 minLocal SEO checklist (printable)Profile, website, citations, reviews, links and tracking, as tick boxes.
Guide · Reach · 10 minLocal rank tracking by gridWhy Maps rankings change by location, and how to track and act on them.
Guide · Reach · 15 minNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval