Call tracking software for every location: every call tied to the location and the source that drove it
Every call, traced to its source.
A call from the Maps listing, a call from a Search ad, a call from the property page: call tracking gives each location and each source its own number, so you know what brought the call, whether it was answered, and what it became. Locus Intelligence uses it across every product.
Numbers per location and per sourceWorks with your existing linesLive in a day
- Google Maps listing
- Google Ads
- Meta
- Property pages
- Directories
One call, traced
From a ring to a line in the report.
Harbor Hotels Covent Garden, 7:42 PM. Scroll to follow it through. Example business and figures.
- 01The call comes inOn the number shown on the Google Maps listing, one of six numbers this property has.
- 02Tied to its location and sourceCovent Garden, from the Maps listing, after hours. Known before anyone picks up.
- 03Answered, or recoveredThe desk answers, or Desk does. Either way the call is logged against the guest.
- 04In the reportCalls by source, by hour and by property, with what each one became. Ads budget and Desk rules read it.
Without call tracking
A ring on the main line. Nobody knows which listing or ad brought it, or that it was missed.
- 0calls this week, this property
- 0sources told apart
- 0missed, all after 10 PM
- 0recovered by Desk
What it does
Four things a call should tell you.
A number per location and per source
Each property gets a tracked number for its Maps listing, its Google Ads, its Meta ads, its page and the directories, swapped in automatically. The call carries its source before anyone picks up.
Answered, missed, and when
Every call is logged as answered, missed or voicemail, with the hour. The pattern is usually obvious in a week: lunch, closing, weekends. Desk takes those hours if you want it to.
What the call became
A booking, an inquiry, a wrong number. With Desk and the leads inbox the call is logged against the person, so a call from a Search ad and the room it booked are the same record.
Reported per location, read by the other products
Calls by source, hour and property, in one report. Ads moves budget toward the sources that bring booked calls. Desk rules switch on for the hours that miss. Enterprise shows it for every region.
Where it fits
Engage: the step between found and booked.
- 01 Attract
Named in search, maps and AI answersExplore Visibility - 01 Attract
The listing the call comes from, kept rightExplore Reach - 02 EngageCall trackingEvery call tied to its location and sourceYou are here
- 03 Nurture
The call answered, or recovered, and followed upExplore Desk
FAQ
Call tracking, answered.
What is call tracking software?
Software that gives each location and each marketing source its own phone number and logs every call: where it came from, whether it was answered, and what it became. Locus Intelligence uses it to tie calls to listings, ads and pages, and to switch Desk on for the hours that miss.
Do we have to change our phone numbers?
No. Tracked numbers forward to your existing lines. On your own pages the number is swapped by source automatically; on listings and ads the tracked number is shown.
Does a tracked number hurt the Google listing?
Not when it is set up the way Google asks: your main number stays the primary number on the profile and the tracked number is added as an additional one. Reach keeps that right.
Are calls recorded?
Only if you switch recording on, with the notice your region requires. Numbers are masked in views that do not need them.
Is it sold on its own?
Call tracking is part of the platform and included with Ads, Desk and Enterprise. Ask our team if you only need the numbers.
How fast is it live?
Usually a day: numbers per location and source, forwarding to your lines, and the swap on your pages.
Never miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval