Common questions. Direct answers.

Locus is an Enterprise Location Intelligence and Governance layer. It detects operational risk across multi-location networks, enforces resolution through a structured accountability loop, and tracks governance KPIs at every level of your hierarchy. It is not a listing management tool, a local SEO platform, or an agency dashboard. The category is governance. Not visibility.

Detection means AI-powered pattern monitoring across IVR, reviews, ads, and listings, with alerts within 60 minutes of threshold breach. Escalation means automatic notification of the location owner and regional head simultaneously, with a configurable SLA window. Enforcement means the system tracks acknowledgement, in-progress, and resolution status, and escalates to the next hierarchy level if response does not occur within the configured window.

CMO / VP Marketing or COO / VP Operations at enterprise brands with 75–200 dealer or franchise locations. The buyer is someone who owns accountability across the network. Not someone evaluating tools. Locus requires executive sponsorship to deploy correctly.

A 30-day deployment of the full Locus Risk Engine across 20–40 of your locations. Real escalation enabled from day one. Competition Audit delivered at the start. Accountability KPIs visible from day one. Executive review at day 30 with rollout proposal. Investment is ₹1L, adjustable against full rollout.

No. The diagnostic pilot is a paid engagement: ₹1L for 30 days. This is not a product trial; it is a structured operational diagnostic. The fee ensures both parties are committed to extracting meaningful signal from the deployment.

Escalation is configured to your org structure: HQ → Regional → Location hierarchy. SLA windows are configurable per location type. Non-response within the window triggers a reminder. Persistent non-response escalates to the next hierarchy level. Pattern repetition across a region triggers a central ops alert. Escalation logic is configurable but non-removable from any deployment.

Phase 1 focus is home improvement and architectural hardware brands in India, specifically sanitaryware/tiles, paints, electrical fittings, plywood/laminates, kitchen hardware, and UPVC windows. These verticals share the highest dealer demand leakage risk and the widest governance gap. Phase 2 expands to other multi-location enterprise categories.

No. Locus sits alongside your existing stack. The API and webhooks (v1, coming soon) allow Locus signals to feed into your existing BI tools, CRM, or operations platforms. Locus adds the enforcement and accountability layer that existing tools don't provide, it does not replace reporting infrastructure.

Locus measures pattern-based performance, not individual behaviour. Escalation surfaces structural gaps. Not personal accusations. The system is positioned as an operational governance tool for HQ accountability, not dealer surveillance. In practice, resistance is lowest when the system is framed as network performance infrastructure rather than dealer monitoring.

The diagnostic pilot goes live within 7 days of kickoff: location selection, escalation hierarchy configuration, and onboarding are completed in the first week. The Competition Audit is delivered on Day 1. Detection Engine and accountability KPIs are active from Day 2.