Google determines which Business Profile listings appear for a given search using three main factors: relevance, distance, and prominence.
Relevance is how well your listing matches what someone is searching for. Choosing the right primary and secondary categories, writing a specific business description, and adding services and products all improve relevance signals.
Distance is how far your business is from the searcher or from the location specified in the search. This is a fixed factor that you cannot directly change, though ensuring your pin location is accurate avoids any unnecessary distance disadvantage.
Prominence is how well-known and trusted your business appears to Google. This is influenced by the number and quality of your reviews, your review response rate, how complete and accurate your profile is, how recently you have posted updates, and how many times your business appears in other online directories with consistent information.
The most consistent ranking improvements come from maintaining a complete profile, responding to every review, posting regular updates, and ensuring your NAP data is consistent across your website and other directories. For dealer networks, getting these basics right across every location in the network compounds into significant visibility gains at scale.
See how Locus Intelligence manages this across your dealer network in 30 days.