Question

What should I post on Google My Business?

Short answer 27 words

Post short updates customers care about: offers, events, new products or services, and notices. Add a clear photo and a button. Keep it specific to that location.

The fuller answer

Posts are a signal of recency and give customers a reason to act.

See Google Posts and the Reach posts and photos page.

Write one in a minute with the free post writer. More ideas in the optimization checklist.

Post typeExample
OfferThis week only: free estimate
EventOpen house Saturday 10 to 2
UpdateNew hours for the holidays
ProductNow stocking X
TemplateSimple post
This week at {location}: {offer or news}.
{one line of detail}
Call or book today: {button}

Add a real photo.

Free tool
Write a post

Generate a post for an offer, event or holiday.

Open the writer

Your next steps

Today

  1. Write one post with a photo.

This week

  1. Post once a week.

This month

  1. Review which posts got clicks.
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Reach keeps every location accurate and answers its reviews, per location, with approval before anything posts. Free for one location, no card.

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