Local marketing for paints, tiles, plywood, electricals, kitchens and windows: dealer networks found, inquiries routed, leads followed up
Every dealer found,
every inquiry routed.
A homeowner decides what to buy near the dealer who stocks it. Locus Intelligence gets every dealer and showroom found in search, maps and AI answers, tracks every call and inquiry back to its source, and follows up until the visit, across dealers you do not own.
PaintsTiles and sanitarywarePlywood, electricals, kitchens, windows
The sector
The brand creates the demand. The dealer decides who gets it.
of US consumers used ChatGPT or other AI tools for local recommendations in 2026. "Where can I buy this laminate near me" is now a question to an assistant.
BrightLocal, Local Consumer Review Survey 2026avoid a business when its information online is wrong. A dealer listing with the wrong brand, hours or phone sends the buyer to a competitor.
BrightLocal, 2023A buyer who finds your brand but cannot reach a dealer, or reaches one that does not answer, buys another brand from the shop that picks up. The brand paid for the interest and the competitor collected it.
See how the journey closes itThe journey, for building materials
Found, contacted, visited, at every dealer.
The path is the same for paint, tile or a window: a buyer asks which brand and where, finds a nearby dealer, calls or messages, and visits. The brand cannot control the dealer counter, but it can control whether the dealer is found, reached and followed up.
When buyers ask AI, be the brand and dealer it names.
Buyers ask ChatGPT, Gemini, Perplexity and Google for "an authorized dealer for this brand near me" or "which paint lasts on exterior walls". Visibility runs the real questions per city, shows which engines name your brand and which dealers they send people to, and fixes the sources they read: dealer profiles, your product pages, directories.
- Prompts for product, brand and dealer, local and category
- Which dealers each engine names, and who they name instead
- Fixes drafted, shipped after you approve
Every dealer listing right, every review answered.
Dealers claim their own profiles, or never do, and the facts drift: brand lists, hours, the phone number. Reach verifies and completes every dealer profile, keeps the brand and product attributes consistent, drafts review replies for the dealer to approve, and checks the Maps rank from nine points around each dealer.
- Google Business Profile management for every dealer
- Reputation management with dealer-level approvals
- Local SEO for multiple locations, one plan per dealer
Mark T.★★★★☆
"Good range of finishes and the staff helped me match a color. Wish the sample tins were in stock."
Spend where a dealer can serve the buyer.
One Google and Meta campaign structure for the whole network, with budgets that follow the dealers with stock, coverage and a record of answering. Radius targeting around each dealer, reported in calls and visits per dealer, not impressions per region.
- Google: Maps local ads, Search, Call-only
- Meta: lead forms with radius targeting
- Budget moves above your threshold wait for your yes
Every call and click lands at the right dealer.
Call tracking gives each dealer and campaign its own tracked number, so a call is tied to the listing or ad that drove it, and you see which dealers miss calls. A fast page per dealer and a dealer locator for the brand answer what the listing cannot: products stocked, brands, hours, directions.
- Call tracking per dealer and per source
- Microsites: one fast page per dealer, kept in sync with the profile
- Dealer locator for the brand, by city and by product
The counter is busy. Desk is not.
Desk is the AI receptionist and lead inbox for every dealer: it answers calls, WhatsApp, website chat and forms in seconds, answers from the dealer's stock and brand list, captures what the buyer wants and the project size, and follows up until the visit or the quote. The dealer takes over with the whole conversation attached.
- Missed call text back within seconds
- Leads routed to the nearest dealer with stock
- Follow-up reminders and review requests, per dealer
Hi Sam, this is Northgate Hardware. We stock Kestrel exterior paint in 10 and 20 liter tins. Is this for a full repaint? I can ask our advisor to call you with a quote.
Yes, a two-story house. Tomorrow morning please
Noted for tomorrow morning. Our advisor will call you between 9 and 11 and bring the shade card.
Lead captured · Advisor assigned · Brand notified of the inquiryIn this sector
Six categories, each with its own page.
Paints
Paint brands and dealer networks: dealers found for color and paint searches, inquiries routed, shade-card visits and quotes followed up.
Sanitaryware and tiles
Tile and sanitaryware brands: showrooms and dealers found for bathroom and tile searches, calls routed, visits and quotes followed up.
Plywood and laminates
Plywood and laminate brands: dealers found for plywood and laminate searches, carpenter and contractor inquiries routed, orders followed up.
Electrical fittings
Electrical fittings brands: dealers found for switch, wire and lighting searches, electrician and builder inquiries routed, orders followed up.
Kitchen hardware
Kitchen hardware brands: showrooms and dealers found for kitchen fittings searches, designer and carpenter inquiries routed, projects followed up.
uPVC windows
uPVC window brands: dealers and fabricators found for window and door searches, site-visit inquiries routed, quotes followed up.
FAQ
Building materials, answered.
Does it work when dealers are independent businesses?
Yes. Dealers keep their own profiles and permissions. The brand sees every dealer in one view, approves what is brand-level, and gives dealers a simple approval for the rest.
Can we route inquiries to the nearest dealer with stock?
Yes. Leads from calls, forms and chat are routed by location and by the brands and products each dealer stocks.
How do dealers get started?
The brand claims or verifies each dealer profile, with the dealer's consent, and invites the dealer to approve replies and posts. No new software to learn.
Does it work for a single showroom?
Yes. Reach is free forever for one location, Visibility and Desk have free plans.
What about distributors and sub-dealers?
Roles can be set by region, distributor and dealer, so each level sees and approves only what it owns.
What is the first step?
A free network audit: every dealer scored, the Maps rank against the top three nearby, whether AI engines name each one, and the top fixes. Then a demo of the plan for your network.
Never miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval