Location-based advertising for every location, measured in calls and bookings
Local ads measured
in calls, not clicks.
Ads is location-based advertising for every one of your locations: one campaign structure on Google and Meta, budgets that follow open capacity, and every call and booking tied back to the ad that drove it. You approve the budget moves.
Free audit of your current adsPer locationReported in calls and bookings
- Google Ads
- Meta
- Google Maps
- Call tracking
- Booking attribution
Harbor Hotels · Google Ads and Meta · last 7 days- Marina Bay · Singapore$760 spent · 71 calls · 31 direct bookings$24 per booking7 days
- Midtown · New York$640 spent · 58 calls · 17 direct bookings$37 per booking7 days
- Covent Garden · London$420 spent · 39 calls · 13 direct bookings$33 per booking7 days
- Dubai Marina · Dubai$180 spent · 16 calls · 3 direct bookings · 92% booked this weekMove $120 to Marina Bayapprove
Every property, one structure. Spend, calls and direct bookings per location, and the budget move waiting for your yes.See one week
Four properties, one campaign structure. Budget follows the open rooms and the cheapest bookings, after you approve.
The gap
Clicks are cheap. A booked room is the number.
of consumers would avoid a business when its information online is wrong. An ad that lands on a wrong number or wrong hours is spend lost twice.
BrightLocal, Local Consumer Review Survey 2023Leads contacted within an hour are about seven times as likely to qualify. The call an ad brings only counts if someone answers it.
Harvard Business Review, March 2011One account for every location spends the same on a sold-out night and an empty one. Ads moves the budget to the locations with open capacity and the cheapest bookings, and reports what each one got.
See budget follow open rooms for a weekBudget follows open slots
Four properties, one week, one budget that moves.
Harbor Hotels, Monday to Sunday. Scroll to follow the money.
- 01Monday: budgets spread evenlyFour properties, $500 each, the way most accounts are set up and left.
- 02Open rooms and cost per booking differDubai Marina is nearly full. Marina Bay has rooms and the cheapest bookings.
- 03Budget moves, you approveAds proposes the shift toward open rooms and cheaper bookings. One tap, or edit the amounts.
- 04Calls and bookings, tracked backEvery call and direct booking tied to the ad and the property that drove them.
$2,000 for the week, $500 to each property.
| Property | Budget | Share |
|---|---|---|
| Midtown | $500 | |
| Covent Garden | $500 | |
| Dubai Marina | $500 | |
| Marina Bay | $500 |
How it is usually set up
A sold-out night in Dubai gets the same spend as an empty one in Singapore. Nobody looks until the monthly report.
Channels
Google Ads for multiple locations, and Meta, in one structure.
One campaign structure for every location, so a new property launches in a day and every report reads the same way.
What it does
Google Search and Call-only
Search campaigns for each location, built from one structure: the same ad groups and keyword themes, with local copy and a local landing page. Call-only ads run alongside for the searches where the guest just wants to call, and every call is tracked per location.
Every budget move above your threshold waits for your approval. Every move is logged and reversible.
What you get
- One structure, launched per location in a day
- Local copy drafted from the profile and reviews
- Calls tracked to the keyword and the location
- Budget moved daily within your rules
Budget rules
Budgets that follow demand, within the rules you set.
Ads proposes every budget move. Small moves can run on their own. Anything above your threshold waits for one tap.
- Move budget toward properties with open rooms this weekruns on its own
- Pause a property on sold-out nightsruns on its own
- Raise a property when open rooms pass 40%runs on its own
- Read open capacity from the PMS or booking system each morningruns on its own
Every rule runs per location, every day, and every move is logged and reversible.
Reporting
Reported per location, in calls and bookings.
Spend by property · last 7 days
| Midtown | $640 |
| Covent Garden | $420 |
| Dubai Marina | $180 |
| Marina Bay | $760 |
$2,000 total, moved toward open rooms
Calls from ads
Where they went
- 61 became direct bookings
- 97 asked about rates or dates
- 26 were existing guests
Cost per direct booking
Waiting for you
The basics
What is location-based advertising?
Location-based advertising is running ads for each physical location on its own terms: its own area, its own offer, its own budget and its own result, instead of one campaign for the whole brand.
For a business with locations, multi-location advertising done well means one campaign structure that every location shares, so launches are fast and reports compare like with like, while the budget, the ad copy and the landing page stay local. Ads runs it on Google and Meta, moves budget to the locations with open capacity and the cheapest bookings, and reports each location in calls and bookings, because that is what a local ad is for. A local advertising platform should tie the call to the ad; Ads does that with call tracking and booking attribution, and Desk answers the call.
How Ads works
- Structure one set of campaigns for every location, on Google and Meta, with local copy and landing pages.
- Move budget daily toward open capacity and the cheapest bookings, within your caps, with approval above your threshold.
- Report every location in calls and direct bookings, tied to the ad that drove them.
Built for
- Brands with 2 to 10,000 locations
- Hotels, clinics, dealers and franchises
- Teams that approve budget moves above a threshold
- Networks that want one report, not forty accounts
Compare
Why not an agency, separate accounts or an ad tool?
Swipe sideways to see every column.
| Agency | In-house, one account per location | Generic ad tool | |
|---|---|---|---|---|
| One structure for every location | Varies | Templates | ||
| Budget follows open capacity | Daily, within your rules | Monthly, by hand | ||
| Reported in calls and bookings per location | Clicks and leads | Clicks | Clicks | |
| Every call tied to the ad, and answered | With Desk | Extra | ||
| Budget moves approved by you | Above your threshold | In the monthly call | Manual | Automatic only |
| Lands on a profile and page that are right | With Reach | Varies | If someone checks |
Where it fits
Ads brings the call. The rest is connected.
- 01 Attract
Named in search, maps and AI answersExplore Visibility - 01 Attract
The profile and page the ad lands on, kept rightExplore Reach - 01 AttractLocal ads measured in calls and bookingsYou are here
- 03 Nurture
Every call the ad brings, answered and followed upExplore Desk
Pricing
Priced on what you spend. Talk to us.
1 to 5 locations
One structure, Google and Meta, call tracking and booking attribution, budget rules with approvals.
Talk to us6 to 49 locations
Everything above, plus regions, roles and scheduled reports per location and per region.
Talk to us50+ locations
Ads is included in Locus Intelligence Enterprise, with a managed team that runs it with you.
Book a demoPricing is a share of ad spend with a monthly minimum. Start with a free audit of your current ads.
FAQ
Ads, answered.
What is location-based advertising?
Running ads for each physical location on its own terms: its own area, offer, budget and result. Ads does it with one campaign structure every location shares, so it scales without forty separate accounts.
Which channels does Ads run?
Google Ads: Performance Max, Google Maps local ads, Search campaigns and Call-only ads. Meta: Facebook and Instagram, for leads with lead forms and for store visits with the store traffic objective and radius targeting. Every call, lead and booking they bring is tracked back to the location and the ad.
How does budget move between locations?
Daily, toward the locations with open capacity and the cheapest bookings, within caps and floors you set. Moves above your threshold wait for your approval; smaller ones can run on their own. Every move is logged and reversible.
What do you report?
Per location: spend, calls, direct bookings and cost per booking, tied to the ad that drove them. Clicks are there if you want them, but they are not the number.
Does it work with my existing Google Ads account?
Yes. Ads works in your account with the access you grant. Nothing is moved or rebuilt without your approval.
Who answers the calls the ads bring?
Your team, or Desk by Locus Intelligence when they cannot: after hours, during the rush, and on WhatsApp and chat. Either way the call is tied to the ad and the location.
Does it work for one location?
Yes, from one location up. The structure is the same, and it is ready when you add the second.
Never miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval