Ads resources

Location-based advertising guides and answers.

This page collects what we have published on advertising for businesses with more than one location: how to set up location-based advertising, what to measure, and how call tracking and booking attribution tie an ad to a result.

Each item lives once in the shared library at its own address. The list below is picked for Ads and updates as new guides and answers are published.

Guides to read start to finish.

GuideHow to set up location-based advertising for many locations11 min readGuideGoogle Local Services Ads guide14 min readGuideLocal Services Ads vs Google Ads8 min readGuideHow to optimize Local Services Ads9 min read

Questions answered in a paragraph.

QuestionWhat is location-based advertising?Location-based advertising is advertising targeted by where a person is or searches, run per location so each branch gets its own budget, radius and results. It differs from one campaign for the whole brand.

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