What is location-based advertising?

The fuller answer

A single brand-wide campaign spends where it is cheapest to win, which is rarely where you need customers. Running per location lets each branch set its own goal, radius and landing page, and lets you see which ones convert.

See the setup guide and Ads by Locus Intelligence.

How location based advertising works

Where location based ads run

• Google: Search campaigns, Google Maps local ads, Performance Max with nearby search, and call-only ads.
• Meta: Facebook and Instagram campaigns with radius targeting around each location, for leads or store visits.

Location based advertising vs place-based advertising

Location based advertising targets people by where they are or what they search near, on digital channels. Place-based advertising puts ads on screens or sites at a physical venue. The first follows the person, the second follows the place.

Why per location beats one brand-wide campaign

• Each branch gets its own budget, so spend goes where customers are needed, not where clicks are cheapest.
• Each branch has its own landing page with its own hours, offers and booking.
• You see which locations convert, and can fix or pause the rest.

Pair it with call tracking so every call is tied back to the ad, and make sure the call is answered. See the setup guide, the glossary entry and Ads by Locus Intelligence.

Ads by Locus Intelligence

Ads runs Google and Meta campaigns per location, each with its own budget and radius, and reports results per location.

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