Question
How often should I update my Google Business Profile?
Reach · AttractShort answer 26 words
Check it at least weekly and update it whenever something changes: hours, services, offers or photos. Add a post regularly. Out-of-date information costs calls and trust.
The fuller answer
Holiday hours should be set before the holiday, not after.
For many locations, weekly automated checks help catch edits you did not make.
Use the free holiday hours planner and the optimization checklist. For many locations, see Google Business Profile management.
Weekly check
Your next steps
Today
- Check hours.
This week
- Post and reply.
This month
- Review the profile fully.
Reach by Locus IntelligenceReach keeps every location accurate and answers its reviews, per location, with approval before anything posts. Free for one location, no card.
Related questions
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All questionsEvery field, the rules, the 2026 changes and a printable checklist.
Guide · Reach · 16 minGoogle Business Profile auditScore one profile or your whole network, free.
Free tool · Reach · 2 minutesGoogle Business Profile managementThe weekly work, and how in-house, software and services compare.
Guide · Reach · 12 minNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval