Question

What is Google My Business?

Locus Intelligence team
Updated 2 min readReach · Attract

Short answer 42 words

Google My Business was the name of Google's free tool for managing how a business appears on Search and Maps. Google renamed it Google Business Profile in 2021. It controls the listing that shows your hours, photos, reviews, posts and contact details.

The fuller answer

People now mostly say Google Business Profile, but the old name is still widely used. The profile is managed from Google Search and Maps and from the Business Profile tools.

For a business with locations there is one profile per location, and each needs its own accurate details.

See Google Business Profile updates in 2026 for what has changed since the rename, and the full explainer.

Old nameTodayWhat it means
Google My BusinessGoogle Business ProfileSame free listing, renamed in 2021
GMB dashboardSearch and Maps profile editingYou edit from Search or the Maps app
Q&A sectionAsk button in Maps (rolling out)See the 2026 updates guide
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  1. Search your business name and see what Google shows.

This week

  1. Fill every empty field on the profile.

This month

  1. Review the profile weekly.
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Frequently asked questions

Is Google My Business the same as Google Business Profile?

Yes. Google renamed it Google Business Profile in 2021. The listing and the free tools are the same.

Related questions

What is a Google Business Profile and why do I need one?Is Google My Business free to use?How do I create a Google My Business account?How do I list my business on Google?How do I put my business on Google?How do I add my business to Google Maps?

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Google Business Profile optimization checklist

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