Question

How do I add keywords to my Google Business Profile?

Locus Intelligence team
Updated 2 min readReach · Attract

Short answer 35 words

Do not add keywords to your business name. Use them naturally in the description, services and posts, and choose accurate categories. Stuffing keywords into the name breaks Google's guidelines and can lead to a suspension.

The fuller answer

The name field should be your real-world name. The category and services say what you do.

Write the description for a customer first. Include the services and the area you serve in plain words.

Pick the right primary category with the free category finder, and test your description with the description checker. More in the optimization checklist.

FieldKeywords?
Business nameNo. Real name only
CategoriesYes. Accurate primary and extras
DescriptionYes, naturally, 1 or 2 times
ServicesYes, plain descriptions

Mistakes to avoid

  • Adding city and keyword to the name

    Instead: Remove them; it can cause suspension.

  • Repeating phrases in the description

    Instead: Write for people.

Free tool
Find the right category

Search Google categories in plain words.

Category finder

Your next steps

Today

  1. Check your name field is your real name.

This week

  1. Rewrite the description in plain language.

This month

  1. Review categories against competitors.
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