Google Business Profile does not have a dedicated keywords field. Unlike traditional SEO where you optimise specific meta tags, GBP keyword optimisation works through the content you add naturally to your profile.
Your business description (up to 750 characters) is the primary place to include relevant terms. Write it to describe what your business actually does using the language your customers use when searching. A sanitaryware showroom might include terms like “bathroom fittings,” “tiles,” “dealer for premium brands,” and specific brand names they carry, all written as natural description rather than a keyword list.
Services and products sections allow you to list specific offerings with names and descriptions. Each item you add creates another opportunity for your listing to appear for related searches.
Google Posts, the updates you publish to your listing, also contribute to keyword signals. Regular posts about specific products, promotions, or services keep your profile active and can include relevant search terms.
Categories are the most influential factor after location and reviews. Your primary category should be as specific as possible. A business selling sanitaryware should use “Bathroom supply store” rather than just “Store.”
See how Locus Intelligence manages this across your dealer network in 30 days.