Question

What is a local SEO citation?

Short answer 31 words

A citation is a mention of a business's name, address and phone number on another site, such as a directory. Consistent citations support local rank because they confirm the business details.

The fuller answer

Inconsistent citations create doubt, which can hold back the profile.

See the citation glossary entry and the full guide to local citations.

Citation cleanup
  1. 01ChooseOne correct NAP
  2. 02FindWhere it differs
  3. 03FixBig sites first
  4. 04MergeRemove duplicates
  5. 05RecheckMonthly
Free tool
Check your details

See whether your name, address and phone match your website.

Location consistency checker

Your next steps

Today

  1. Write your one correct NAP.

This week

  1. Fix the top five listings.

This month

  1. Audit duplicates with the duplicate finder.
Reach by Locus IntelligenceReach by Locus Intelligence

Reach keeps every location accurate and answers its reviews, per location, with approval before anything posts. Free for one location, no card.

Start free

Related questions

Never miss another customer.

Start with a free audit. See what each location is losing, and where.

Profile score, Maps rank against the top 3, and the fixes that matter most.

Or book a demo
  • Role-based access by region and brand
  • Every action logged and reversible
  • Nothing customer-facing goes live without approval