Question
How do reviews affect local SEO?
Reach · AttractShort answer 33 words
Google lists review count and rating as part of prominence, and recent reviews with replies support both ranking and click-through. Engines and customers also read them for what a business is known for.
The fuller answer
Recency and relevance matter, not just the total.
Ask real customers, reply to every review and never buy reviews. For the playbook, read how to get more Google reviews.
What matters in reviews
More real reviews build prominence.
A fair average beats a perfect one.
Fresh reviews show you are active.
Show how you treat people.
Your next steps
Today
- Count unanswered reviews.
This week
- Reply to all of them.
This month
- Start a weekly review request habit.
Reach by Locus IntelligenceReach keeps every location accurate and answers its reviews, per location, with approval before anything posts. Free for one location, no card.
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