A local SEO audit is a systematic review of all the factors that affect how well your business appears in local search results. It examines your Google Business Profile, your website, your citation consistency, your review profile, and your competitors’ positioning to identify where improvements will have the most impact.
The Business Profile section of an audit checks whether the listing is claimed and verified, whether all sections are complete, whether the categories are optimal, whether photos are present and current, and whether hours are accurate.
The website section checks for location-specific content, NAP consistency with the Business Profile, local schema markup, mobile performance, and the presence of location pages for multi-location businesses.
The citation section checks the major local directories for your business information and flags inconsistencies in name, address, or phone number across sources.
The review section looks at your volume, average rating, recency, and response rate, and compares these against your main competitors to identify where you are at a disadvantage.
For multi-location brands, a local SEO audit across all dealer locations is a significant undertaking. It typically reveals wide variance in listing quality across the network, with some locations well-optimised and others effectively invisible in local search.
See how Locus Intelligence manages this across your dealer network in 30 days.