Local SEO services are provided by agencies or platforms that help businesses improve how they appear in local search results. The specific services vary by provider but typically include a core set of activities.
Google Business Profile management covers claiming and optimising listings, keeping information current, posting regular updates, and monitoring for unauthorised changes or suggested edits from third parties.
Citation management involves auditing your business information across online directories, correcting inconsistencies, and submitting your business to relevant directories where it does not yet appear.
Review management includes monitoring reviews across Google and other platforms, generating responses within defined windows, and implementing processes to encourage more customers to leave reviews.
Location page optimisation covers creating or improving the individual pages on your website that represent each business location, ensuring they have complete NAP information, appropriate schema markup, and location-specific content.
For multi-location enterprise brands, local SEO services scale to cover all locations in the network with reporting that shows performance by location, region, and brand. At this scale, the service transitions from a marketing function to an operational one, with accountability structures around listing health and review response rates across the full dealer or franchise network.
See how Locus Intelligence manages this across your dealer network in 30 days.