Question
What is the difference between SEO and local SEO?
Reach · AttractShort answer 40 words
SEO aims to rank pages for searches anywhere. Local SEO aims to rank a physical location for searches tied to a place. Local SEO leans on the Business Profile, citations, reviews and location pages rather than on links to articles.
The fuller answer
Both rely on a good website, but local SEO adds the map results.
See GEO, SEO and AEO compared and the local SEO ranking factors.
| SEO | Local SEO | |
|---|---|---|
| Ranks | Pages | Places and pages |
| Searches | Anywhere | Tied to a location |
| Key signals | Content, links | Profile, reviews, citations |
| Where it shows | Search results | Map pack, Maps, local results |
Your next steps
Today
- Decide whether customers must visit or be nearby.
This week
- Complete your profile.
This month
- Add location pages (guide).
Reach by Locus IntelligenceReach keeps every location accurate and answers its reviews, per location, with approval before anything posts. Free for one location, no card.
Related questions
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All questionsBaseline, goals, priorities and a week-by-week plan you can run.
Guide · Reach · 12 minLocal SEO auditRank grid, listing consistency, reviews and your site's local signals.
Free tool · Reach · 3 minutesLocal SEO checklist (printable)Profile, website, citations, reviews, links and tracking, as tick boxes.
Guide · Reach · 10 minNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval