Question

Should franchises have separate URLs for local SEO?

Locus Intelligence team
Updated 2 min readReach · Attract

Short answer 30 words

Generally yes. A separate page per location, with its own address, hours, services and directions, gives each one something to rank and a page for its profile to point to.

The fuller answer

Keep the page unique to the location rather than swapping the city name.

See location pages, the location pages guide and the franchise solution.

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  1. List every location with its own page status.

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  1. Build a template for new pages.

This month

  1. Roll out pages and link them from a store locator.
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