Franchise and multi-location brands generally benefit from having dedicated location pages on their website rather than a single page that lists all locations. Separate URLs with location-specific content create stronger geographic relevance signals for local search.
A dedicated page for a Pune showroom, for example, should include the full address and phone number for that location, specific hours, a Google Maps embed, photos of that particular location, any local team members or specialisations, and content that mentions the local area. This page, when linked from the Google Business Profile for that location, creates a reinforcing signal that the business is genuinely established at that address.
A single “Find a store” page with a location dropdown or map widget provides a worse local SEO outcome than individual pages because it does not provide dedicated, indexable content for each location. Google needs a page it can crawl and index with location-specific information to properly attribute your presence to each location.
For brands with 100+ locations, creating individual pages for each location typically requires programmatic page generation from a database of location information rather than manually created pages. The template approach ensures consistency while allowing each page to have the location-specific information that makes it useful for both customers and search engines.
See how Locus Intelligence manages this across your dealer network in 30 days.