For most businesses in India, Google reviews are the single most important review platform. Google is the primary search engine for the overwhelming majority of Indian internet users, and Google reviews appear prominently in search results and Maps. A business’s average Google rating is often the first piece of reputation information a customer encounters.
Justdial is the next most significant platform for local businesses in India. It has substantial traffic from customers searching for local services and products, and a Justdial rating influences customer decisions particularly for service businesses and local retailers.
IndiaMart matters primarily for B2B businesses and manufacturers. Customers sourcing products for business use often check IndiaMart ratings and reviews as part of their supplier evaluation process.
Industry-specific platforms matter in certain sectors. For healthcare, Practo reviews influence patient decisions. For hospitality, TripAdvisor and Booking.com ratings are significant. For retail, Amazon and Flipkart product reviews affect purchase decisions for products also sold through offline channels.
Social media platforms, particularly Facebook and Instagram, generate comments and ratings that function as reputation signals even if they are less structured than formal review platforms. Monitoring these channels and responding to feedback there is part of a complete ORM approach.
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