Question
Which review platforms matter for a business?
Reach · AttractShort answer 46 words
Google reviews matter for almost every local business, because they show in Maps and Search. Beyond Google, the platforms that matter depend on your category and country: Yelp, Facebook, Tripadvisor, Apple Maps, the Better Business Bureau, Trustpilot and industry sites. Go where your own customers look.
The fuller answer
Which review platforms matter most? - **Google:** shows in Maps and Search for nearly every category. Start here, and see [how to get more Google reviews](/guides/how-to-get-more-google-reviews/). - **Yelp:** strong for restaurants, home services and other local services in the US. Yelp discourages asking for reviews, so rely on a visible profile. - **Facebook:** recommendations and ratings on your page, useful where your audience is active on it. - **Tripadvisor:** hotels, restaurants and attractions. - **Apple Maps:** ratings shown to iPhone users; claim your place through [Apple Business Connect](/guides/apple-business-connect/). - **Better Business Bureau (BBB):** trust signal for service businesses in the US and Canada. - **Trustpilot:** common for online and ecommerce brands. - **Industry sites:** Healthgrades for doctors, Avvo for lawyers, Houzz or Angi for home services, Cars.com for dealers. Check what is leading in your field.
How do you choose where to focus? Search your category and city as a customer would, and see which sites appear below the map results. Those are the ones to claim and keep accurate. Keep your name, address and phone the same everywhere ([NAP consistency](/questions/what-is-nap-local-seo/)). Fixing it across many sites is easier with [listings management](/guides/listings-management/).
How should you handle reviews on each platform? Reply on each one, in the same voice, within a couple of business days. Do not copy one review to another site, and never offer incentives. Each platform has its own rules, but Google's are the clearest example ([Google policy](https://support.google.com/contributionpolicy/answer/11414422)). One inbox saves time; see [review management software](/guides/review-management-software/).
If you operate in India Google still comes first. The India-specific platforms are JustDial and Sulekha for general local services, Practo for doctors and clinics, Zomato for restaurants, MakeMyTrip and Goibibo for travel, and IndiaMART for business-to-business suppliers. Check which ones your customers use, claim them, and keep details identical to your Google profile.
| Platform | Best for | Note |
|---|---|---|
| Nearly every local business | Start here | |
| Yelp | Restaurants, home services (US) | Discourages asking for reviews |
| Social-led audiences | Recommendations on your page | |
| Tripadvisor | Hotels, dining, attractions | Claim the listing |
| Apple Maps | iPhone users | Via Apple Business Connect |
| BBB | US and Canada service businesses | Trust signal |
| Trustpilot | Online and ecommerce | Invites after purchase |
Score your profile and see your Maps rank.
Your next steps
Today
- Search your category and list the review sites that appear.
This week
- Claim the top three.
This month
- Reply on each from one inbox.
Reach by Locus IntelligenceReach keeps every location accurate and answers its reviews, per location, with approval before anything posts. Free for one location, no card.
Frequently asked questions
What is the most important review site?
Google, for nearly all local businesses.
Should I be on every review site?
No. Pick the few your customers use and keep them accurate.
Which review sites are used in India?
JustDial, Practo and Zomato are common; see the India section above.
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