Question

What is a dealer network governance model?

Locus Intelligence team
Updated 2 min readEnterprise · Engage

Short answer 36 words

It is the set of standards, roles, checks and consequences a brand uses to keep dealers consistent: who sets the standard, how it is measured, who is told when it is missed, and what happens next.

The fuller answer

The aim is consistency without micromanaging.

Good governance is measurable and visible to the dealers it covers.

PartQuestion it answersExample
StandardWhat good looks likeProfile accurate, calls answered
OwnerWho is accountableDealer principal, regional manager
MeasureHow it is checkedWeekly scorecard
EscalationWho is told when missedDealer, then region, then head office
ConsequenceWhat happens nextCoaching, then review of support terms
Is it governance or just reporting?
  1. Is there a written standard?
    No
    Write one first.
    Yes
  2. Does each miss have a named owner?
    No
    Assign owners.
    Yes
  3. Is the fix checked?
    No
    Add a check. Until then it is reporting.
    Yes
    This is governance.

Your next steps

Today

  1. Write the three standards that matter most.

This week

  1. Name an owner for each.

This month

  1. Run the first review and adjust.
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