Managing multiple Google Business Profile locations is done through Business Profile Manager at business.google.com. This interface lets you see all your verified locations in one list, apply bulk updates, and manage access for team members.
For brands with ten or more locations, Google offers bulk verification, which is significantly faster than verifying each listing individually. You submit a verification request with a spreadsheet of all locations and Google reviews them together rather than one by one.
Location groups, also called business groups, let you organise your locations by region, category, or any other grouping that makes management easier. You can grant specific team members access to groups rather than to your entire account.
Bulk updates work through a downloadable spreadsheet. You download your location data, make changes to multiple locations, and re-upload to push the updates across your network. This is useful for changes that affect many locations simultaneously, such as updating holiday hours or adding a new service.
For brands managing 50 to 200 dealer locations, Business Profile Manager provides the foundation. Third-party platforms built on the GBP API add capabilities that the native interface does not have, including automated monitoring, review routing, performance benchmarking, and integration with other operational systems.
See how Locus Intelligence manages this across your dealer network in 30 days.