Google’s general rule is one Business Profile listing per physical location. Having multiple listings for the same address is considered a policy violation and can result in listings being removed or suspended.
There are limited exceptions. Businesses with distinct departments that have separate phone numbers, separate entrances, and serve customers independently may qualify for separate listings. A hospital with separate emergency, outpatient, and pharmacy departments is a common example. Car dealerships with separate sales, service, and parts departments have also been approved for multiple listings where each department has its own staff and contact information.
For dealer networks, a dealer who sells multiple brands from the same location cannot have a separate listing for each brand. The listing should represent the physical business, not individual brand representations.
If you discover duplicate listings for the same location, the right approach is to consolidate them. Keep the listing with the most accurate information and the most reviews, and mark the others as duplicates through Google’s reporting tools. Running duplicate listings for the same location dilutes your review count and can confuse both customers and Google’s ranking system.
See how Locus Intelligence manages this across your dealer network in 30 days.