Dealer network KPIs fall into four categories. Tracking across all four gives a complete picture of network health. Tracking only commercial KPIs means problems compound undetected until they appear in revenue data.
Commercial KPIs: sell-through rate by location, sell-in volumes, market share by region, and revenue concentration (what percentage of network revenue comes from what percentage of locations). These are the outcome metrics that govern all others.
Digital health KPIs: Google Business Profile completeness score, average review rating by location, review volume and recency, call response rate, and search visibility for location-specific queries. These are leading indicators: digital health typically predicts commercial performance changes before they appear in sales data.
Operational KPIs: call answer rate, callback speed for missed calls, review response rate, and listing accuracy score. These measure whether the operational standards that drive customer experience are being maintained at the location level.
Governance KPIs: alert acknowledgement time, alert resolution rate within SLA, pattern recurrence rate, and escalation frequency. These measure the effectiveness of the governance system itself, not just the performance it is governing. A network with excellent governance KPIs will trend toward better commercial and digital performance over time because problems are being identified and fixed systematically.
See how Locus Intelligence manages this across your dealer network in 30 days.