Question

What is dealer demand leakage?

Locus Intelligence team
Updated 2 min readEnterprise · Engage

Short answer 37 words

Dealer demand leakage is demand the brand created that never becomes a sale at the dealer: the customer searches, calls or enquires, and the lead is lost to a missed call, a slow reply or a competitor.

The fuller answer

It often happens in the handoff between the brand's digital presence and the dealer's counter.

See the Dealer networks solution and the use case.

For more on the calls side, read the call tracking guide.

Where demand leaks
  1. 01SearchCustomer finds a dealer
  2. 02ContactCall, form or message
  3. 03ResponseMissed or slow?
  4. 04VisitShows up or not
  5. 05SaleClosed or lost

Leakage is any step where the customer drops and the brand never sees it.

Leak check per dealer

Contact
Follow-up

Your next steps

Today

  1. Pick five dealers and check their listed phone numbers.

This week

  1. Measure answered versus missed calls for those five.

This month

  1. Set a call and reply standard for all dealers.
Locus IntelligenceSee every location, on one dashboard

Locus Intelligence Enterprise covers every location with all products and a managed team, for networks of 50 or more locations.

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Related questions

Why do brands lose sales at the dealer counter?What is a dealer network governance model?How do brands manage 100+ dealer locations?What is the difference between a dealer network and a franchise network?How do you track dealer performance?What causes regional variance in dealer network performance?

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Never miss another customer.

Start with a free audit. See what each location is losing, and where.

Profile score, Maps rank against the top 3, and the fixes that matter most.

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  • Role-based access by region and brand
  • Every action logged and reversible
  • Nothing customer-facing goes live without approval