Question

What causes regional variance in dealer network performance?

Locus Intelligence team
Updated 2 min readEnterprise · Engage

Short answer 27 words

Differences in local competition, staffing, dealer attention, data accuracy and how leads are handled. Some is market, some is execution. Execution is what a brand can fix.

The fuller answer

Compare like with like before you judge.

See the regional variance use case.

CauseMarket or execution?Brand can fix?
Local competitionMarketPartly, with support
StaffingExecutionYes, with coaching
Data accuracyExecutionYes
Lead handlingExecutionYes
Demand and seasonalityMarketAdjust targets

Your next steps

Today

  1. Group dealers into peer sets.

This week

  1. Compare execution measures within each set.

This month

  1. Coach the outliers.
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