Ad budget allocation across locations
Budget follows
open slots.
Ads proposes a budget move every day: toward the locations with open capacity and the cheapest bookings, away from the sold-out ones. Small moves run on their own. Anything above your threshold waits for one tap.
Caps and floors you setApproval above your thresholdEvery move reversible
- Open capacity
- Cost per booking
- Caps and floors
- Approvals
Budget rules
Budgets that follow demand, within the rules you set.
Ads proposes every budget move. Small moves can run on their own. Anything above your threshold waits for one tap.
- Move budget toward properties with open rooms this weekruns on its own
- Pause a property on sold-out nightsruns on its own
- Raise a property when open rooms pass 40%runs on its own
- Read open capacity from the PMS or booking system each morningruns on its own
Every rule runs per location, every day, and every move is logged and reversible.
The gap
The same spend on a full night and an empty one.
Most accounts are set up with the same budget for every location and left that way until the monthly report.
See budget follow open rooms for a weekLeads contacted within an hour are about seven times as likely to qualify. Moving budget only helps if the extra calls are answered.
Harvard Business Review, March 2011Ads reads open capacity from your booking system or PMS each morning, and cost per direct booking from call tracking and booking attribution.
See the reportingWhere it fits
One part of Ads. The rest is connected.
- 01 Attract
Named in search, maps and AI answersExplore Visibility - 01 Attract
The profile and page the ad lands on, kept rightExplore Reach - 01 AttractBudgets that follow open slotsYou are here
- 03 Nurture
Every call the ad brings, answered and followed upExplore Desk
FAQ
Location budgets, answered.
How does budget move between locations?
Daily, toward the locations with open capacity and the cheapest bookings, within caps and floors you set. Moves above your threshold wait for your approval.
Can I set limits?
Yes. Set a floor and a cap per location, keep a region within its monthly total, and protect a launch budget for a new location.
Where does open capacity come from?
Your booking system or PMS, read each morning.
Can I undo a move?
Yes. Every move is logged and reversible.
Learn more
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Guide · Enterprise · 15 minNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval