Glossary
NAP consistency
NAP stands for name, address and phone.
Reach · AttractDefinition 17 words
Name, address and phone number matching exactly across every listing. Mismatches lower trust with maps and engines.
In practice
Check punctuation, suite numbers and abbreviations as well as the obvious. See What is NAP in local SEO?.
Related terms
Reach does this for every locationReach keeps profiles and listings accurate, answers reviews with approval, and tracks rank per location. Free for one location, no card.
Read next: Local citations: how to build and clean them up.
Related
All termsWhich citation sites matter, how to build them and how to keep them consistent.
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