Google Business Profile MCP server: manage your profile from the AI assistant you already use
Your profile, inside your AI assistant.
Reach by Locus Intelligence is a hosted Model Context Protocol (MCP) server for local businesses. Connect it to an assistant such as Claude or ChatGPT, then read your reviews, performance and rankings, and draft replies, posts and edits. Every change to Google shows a preview and waits for your yes.
No API key or Google Cloud projectSign in with a Reach accountNothing changes without your approval
- Claude
- ChatGPT
- Google Business Profile
- Google Maps
- Claude Code, Cursor, VS Code
One question, one approval
From a question to a change on Google.
Maple Street Dental, asking an AI assistant. Scroll to follow one request. Example business and figures.
- 01Connect onceAdd the Reach server to your assistant, sign in with your Reach account in the browser, and you are done.
- 02Ask in plain wordsAsk about reviews, calls, rankings, competitors and leads. The assistant reads live data from your profile.
- 03Preview before anything changesA reply, a post or an edit is drafted and shown to you first. Nothing reaches Google yet.
- 04Approve, and it is liveSay yes and Reach publishes. Changes through assistants are limited to 20 per hour for each business.
Before the connection
Managing a profile means switching between tabs, exports and dashboards. Your assistant cannot see any of it.
- 0question asked
- 0drafts previewed
- 0approved by you
- 0changes live on Google
What it does
Four things you can do from your assistant.
Read your profile, reviews and performance
Ask for new reviews, compare calls and search activity, or check the map grid for where you rank. Reading is free.
Draft replies and posts, then approve
Ask it to reply to a review or publish a Google post. You see the draft, edit it if you like, and approve.
Edit profile fields and photos
Update special hours, fill in missing details and manage photos, with an audit of what is missing from your profile.
Safe by design
Changes need your approval, assistants are limited to 20 Google changes per hour, and you can block one assistant or all of them in Settings.
Where it fits
Attract: the profile, inside your assistant.
- 01 Attract
Named in search, maps and AI answersExplore Visibility - 01 AttractReach MCP serverYour profile in the assistants you useYou are here
- 01 AttractProfile managementThe same work, from a dashboardSee profile management
- 03 Nurture
The inquiry answered and followed upExplore Desk
FAQ
The MCP server, answered.
What is a Google Business Profile MCP server?
A service that lets an AI assistant read and, with your approval, change your Google Business Profile through the Model Context Protocol. Reach by Locus Intelligence hosts one, so you do not run anything yourself.
Do I need an API key?
No. You sign in with your Reach account in the browser. There is no key and no Google Cloud project to set up.
Can the assistant change my profile without asking?
No. Every change shows a preview and waits for your approval. Assistants are limited to 20 Google changes per hour for each business.
Which assistants work with it?
Claude, ChatGPT on plans that support developer mode, Claude Code, Cursor, VS Code and Codex. Gemini is not supported.
Is it free?
The Free plan covers one location. Reading is free, and drafting uses a small number of credits. Paid plans cover more locations; see pricing for current plans.
How do I disconnect?
Open Settings, then AI Connectors, and block one assistant or all of them.
Never miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval