Glossary

AEO (answer engine optimization)

Also called generative engine optimization (GEO). Noun. Pronounced as the letters A, E, O.

Definition 22 words

Making a business the one an answer engine such as ChatGPT or Perplexity names when asked a question. Used interchangeably with GEO.

In practice

AEO focuses on making each location easy to verify and quote: matching facts, pages that answer questions in plain sentences, reviews and structured data.

We use GEO and AEO for the same goal. The AEO guide is the 20-check list to run per location.

Related terms

Visibility by Locus IntelligenceVisibility tracks this, per location

It asks every engine the real questions for your category each week, records who was named and which sources were used, and tells you what to fix. Free for one location.

Check your AI visibility

Read next: Answer engine optimization (AEO): what it means and how to do it.

Never miss another customer.

Start with a free audit. See what each location is losing, and where.

Profile score, Maps rank against the top 3, and the fixes that matter most.

Or book a demo
  • Role-based access by region and brand
  • Every action logged and reversible
  • Nothing customer-facing goes live without approval