Glossary

Schema markup

A Visibility term, defined for businesses with locations.

Definition 20 words

Structured data on a page, such as LocalBusiness or FAQPage, that tells search and answer engines what the page states.

In practice

Only mark up what is visible on the page. LocalBusiness markup on each location page states name, address, phone and hours.

Related terms

Visibility by Locus IntelligenceVisibility tracks this, per location

It asks every engine the real questions for your category each week, records who was named and which sources were used, and tells you what to fix. Free for one location.

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Read next: Local business schema: examples you can copy.

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