Glossary
Entity
A Visibility term, defined for businesses with locations.
Visibility · AttractDefinition 26 words
A thing a search or answer engine recognizes as distinct, such as one hotel property. Each location should be its own entity with matching facts everywhere.
In practice
Give each location its own page, profile and consistent name signals so engines do not merge it with a sister location.
Related terms
Visibility tracks this, per locationIt asks every engine the real questions for your category each week, records who was named and which sources were used, and tells you what to fix. Free for one location.
Read next: How to improve your brand visibility in AI answer engines.
Related
All termsTwelve steps, from crawl access to reviews and weekly tracking.
Guide · Visibility · 12 minGoogle Business Profile auditScore one profile or your whole network, free.
Free tool · Reach · 2 minutesAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Free tool · Visibility · 1 minuteNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval