Glossary
Knowledge panel
A Reach term, defined for businesses with locations.
Reach · AttractDefinition 17 words
The information box Google shows for a recognized entity, built from its profile and other trusted sources.
In practice
For a local business, the panel draws on the Business Profile. Keeping the profile accurate keeps the panel accurate.
Related terms
Reach does this for every locationReach keeps profiles and listings accurate, answers reviews with approval, and tracks rank per location. Free for one location, no card.
Read next: Google Business Profile optimization.
Related
All termsEvery field, the rules, the 2026 changes and a printable checklist.
Guide · Reach · 16 minGoogle Business Profile auditScore one profile or your whole network, free.
Free tool · Reach · 2 minutesAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Free tool · Visibility · 1 minuteNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval