Glossary
Google Business Profile
Often abbreviated GBP. Formerly called Google My Business.
Reach · AttractDefinition 21 words
The free Google listing that controls how a location appears on Search and Maps: hours, photos, reviews, attributes, posts and messages.
In practice
Often abbreviated GBP, and formerly called Google My Business. One profile per location, kept accurate, is the base of local SEO and a source AI assistants read.
See Reach for profile management.
Related terms
Reach does this for every locationReach keeps profiles and listings accurate, answers reviews with approval, and tracks rank per location. Free for one location, no card.
Read next: Google Business Profile optimization.
Related
All termsEvery field, the rules, the 2026 changes and a printable checklist.
Guide · Reach · 16 minGoogle Business Profile auditScore one profile or your whole network, free.
Free tool · Reach · 2 minutesAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Free tool · Visibility · 1 minuteNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval