Glossary
Attribute (Google Business Profile)
A Reach term, defined for businesses with locations.
Reach · AttractDefinition 21 words
A fact on a profile such as wheelchair access, free Wi-Fi or late check-in. Engines read attributes to answer specific questions.
In practice
If a customer asks for "with parking" and the attribute is missing, the engine has nothing to go on. Fill in every attribute that is true.
Related terms
Reach does this for every locationReach keeps profiles and listings accurate, answers reviews with approval, and tracks rank per location. Free for one location, no card.
Read next: Google Business Profile optimization.
Related
All termsEvery field, the rules, the 2026 changes and a printable checklist.
Guide · Reach · 16 minGoogle Business Profile auditScore one profile or your whole network, free.
Free tool · Reach · 2 minutesAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Free tool · Visibility · 1 minuteNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval