Glossary
Hyperlocal advertising
A Ads term, defined for businesses with locations.
Ads · AttractDefinition 28 words
Advertising aimed at people in a very small area around a location, such as a few blocks or a neighborhood, so spend goes where customers can actually come.
In practice
It relies on tight radius targeting and a landing page for the exact location. See hyperlocal campaigns.
Related terms
Ads runs this per locationGoogle and Meta campaigns for each location with its own budget and radius, and results reported per location.
Read next: How to set up location-based advertising.
Related
All termsBudgets, radius, landing pages and measurement, in order.
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