Reach by Locus Intelligence

Reputation management for hotels: every review answered in your voice and the guest's language

Every guest who writes
gets an answer.

Reach drafts a reply to every review at every property in your voice and the guest's language, flags the ones that need a person, and asks guests for a review the morning after checkout. You approve, it posts.

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Free for one locationNothing goes live without approvalEvery action logged

  • Google reviews
  • Facebook
  • Ratings
  • Replies
  • AI review summaries
ReachHarbor Hotels Dubai Marina · reviews
Daniel K. · ★★★★★ · Google"Landed at 2 AM and the night team had the room ready in minutes."New
Marie T. · ★★ · Tripadvisor"The air conditioning in 412 was loud and nobody called back."Needs a person
Replies drafted by Reach
Reply to DanielThanks the night team by name, invites him back to DubaiReady
Reply to Marie, routed to the duty managerApology drafted, offer to move rooms next stay, case openedReady
Approved and posted · 8:50 AM
2 replies livePosted in your brand voice · Logged and reversiblePosted
Review requests scheduledSent the morning after checkout, per propertyScheduled

Two reviews, two replies, one case opened for the duty manager. Reach does this across every property, every day.

Hotels use cases

What Reach handles for hotels.

Replies in your voice

Drafted for every review from the brand voice guide, and posted after approval or automatically for the ratings you choose.

Review requests after checkout

Guests asked the morning after they leave, per property, with a direct link to the right profile.

Issues routed to a person

Noise, cleanliness, billing and safety reviews go to the duty manager with the reviewer and the room.

Many languages

Replies in the language of the review across Google, Tripadvisor and the OTAs, in 19 languages.

Themes across properties

Breakfast, check-in speed and noise by property, so you fix the cause and not only the reply.

Roles and approvals

General managers approve their own, brand approves the sensitive ones, every action is logged.

Where this fits

Part of Reach, built for hotels.

Reach by Locus IntelligenceReach by Locus IntelligenceListings, reviews, posts and local rank for every location, one view for head officeExplore ReachLocal marketing for hotelsAI answers, Maps, reviews, calls and direct bookings: the whole journey for hotelsHotels

FAQ

Reputation management for hotels, answered.

What should a hotel reply to a bad review?

Acknowledge the specific issue, apologize without excuses, say what is being done, and offer a direct contact. Reach drafts exactly that and routes it to a person before it posts.

Does it reply automatically?

Only for the ratings and review types you choose. Everything else waits for one tap from the right person.

Does it cover Tripadvisor and the OTAs?

Reach manages Google reviews directly. Other platforms are covered where their terms allow replying through connected tools. Ask our team about yours.

Why do replies matter for AI answers?

AI assistants and Google summarize your reviews. Answered reviews and fixed issues shape that summary.

Is it free for one hotel?

Yes. Reach is free forever for one location.

Never miss another customer.

Start with a free audit. See what each location is losing, and where.

Profile score, Maps rank against the top 3, and the fixes that matter most.

Or book a demo
  • Role-based access by region and brand
  • Every action logged and reversible
  • Nothing customer-facing goes live without approval