Free tool
Google Business Profile completeness checker
Is your profile complete?
Review your profile with a manual checklist, mark complete items, and see what to fix first. For an automatic check, use the free GBP audit linked below.
Your business
Choose the listing that matches your business.
What a complete profile has
The free GMB audit checks each item on your live listing and lists the fixes first.
Listing
Claimed and verified
Whether Google shows the listing as owned by the business.
Name without extra keywords
Words in the name that are not part of the real business name, which Google’s guidelines don’t allow.
No duplicate listing
Other nearby listings with the same phone number or a matching name.
Profile details
Primary category
Your category next to the categories of the businesses that show above you.
Opening hours
Whether regular hours are set, so Google can show you as open.
Description
Its length, whether it names your area and what you do, and no phone number or link in it.
Photos
How many photos you have compared with businesses near you.
Reviews
Rating and number of reviews
Your rating and review count next to the businesses that show above you.
Recent reviews
How long since the newest review, and how many arrived lately.
Replies to unhappy reviews
Low-rated reviews that have no reply yet.
Website
Website matches the listing
Name, address and phone on your website compared with your listing.
Google Maps
Shows in a Maps search
Where you appear for your main search around your business.
Nothing on this page is checked yet. The audit reads your listing from Google when you start it.
How it works
Three steps, no guesswork.
Review your own Google Business Profile alongside this checklist.
Mark the items you have confirmed. The score reflects your answers.
Start with the first unchecked items, or follow the link to the free GBP audit for an automatic check.
FAQ
Google Business Profile completeness checker, answered.
How is this different from the profile audit?
The checker lists completeness checks. The audit adds a score, your Maps rank and a comparison with the top three nearby.
Does a complete profile rank higher?
Completeness helps customers and is one of the things the audit compares. It is not a guarantee of rank.
How often should I check?
After any change to the business, and every few months.
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Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval