Free tool

Google Business Profile description checker: will Google reject it?

Check your description before Google does.

Paste your business description and see the risk of rejection, rule by rule: promotional wording, links, phone numbers, capital letters and more.

Paste your description. Each check is a rule from Google's help pages, linked at the check, and the rating sums up how likely Google's review is to push back.

Business description337 / 750

Sample description: a bakery in Pune · Paste into the box to replace it with your own.

413 characters left

Rule-based risk

High

High risk: Google's review is likely to reject or edit it

It breaks 3 rules Google states outright. Fix the red items before you save it.

A reading of Google's published rules, not Google's own review system.

The checks

Rules Google states

Within 750 charactersPasses
No web addresses or links1 found
Google allows no links of any type in the description. Your website has its own field.
Read it on Google Help
No HTML codePasses
No prices1 found
Google rules out a focus on prices; its own example of text that is not allowed is “Best bagels in town for $5!”. Prices belong in the services or menu editor.
Read it on Google Help
No sales, discounts or time-bound offers1 found
Sales and time-bound offers are named in Google's rules. Put the offer in a Google post, which has an offer type.
Read it on Google Help

Wording a rule is about

No “best” or “cheapest” claims1 found
“Best” is half of Google's example of text that is not allowed. Replace it with a fact a customer can check.
Read it on Google Help
No urgent calls to actionPasses
No gimmicky characters1 found
Google's guidelines name gimmicky character use as low-quality content.
Read it on Google Help
No repeated search phrasesPasses

Readability notes, not Google rules

Phone number left to its own fieldPasses
No long runs of capitals1 found
Not named in Google's description rules. Capitals read as shouting.

Reach by Locus opens the description field on your Google profile, next to your categories, services and hours, so you can paste a clean version and save it to Google.

How it works

Three steps, no guesswork.

01Paste the description

Use the exact text you plan to publish.

02See each rule

Each Google rule is checked in turn, so you see what is risky and why.

03Edit and recheck

Change the flagged wording, check again, then paste it into your profile.

FAQ

Business description spam checker, answered.

Does a pass guarantee approval?

No. The checker estimates risk against the rules we know. Google makes the final decision.

How long can the description be?

Google sets the limit. The checker tells you if you are over it.

What gets descriptions rejected?

Promotional claims, links, contact details and wording that breaks the profile rules are the usual causes.

Never miss another customer.

Start with a free audit. See what each location is losing, and where.

Profile score, Maps rank against the top 3, and the fixes that matter most.

Or book a demo

Role-based access by region and brand
Every action logged and reversible
Nothing customer-facing goes live without approval