Glossary

ChatGPT Business Hub

A Visibility term, defined for businesses with locations.

Locus Intelligence team
2 min readVisibility · Attract

Definition 34 words

OpenAI's place for a business to claim, verify and edit how it appears in ChatGPT, see Insights on mentions and clicks, and set up a Business Agent. Launched in beta on November 10, 2026.

In practice

It sits at chatgpt.com/business-hub. OpenAI lists no fee to claim; you verify the claim and then your identity with Persona. Claiming does not guarantee ChatGPT recommends you, and central management across a brand's locations is not currently available.

Read the complete guide to Businesses in ChatGPT.

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It asks every engine the real questions for your category each week, records who was named and which sources were used, and tells you what to fix. Free for one location.

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Read next: Generative engine optimization, per location.

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Free tool · Reach · 2 minutesAI visibility checker

Whether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.

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Never miss another customer.

Start with a free audit. See what each location is losing, and where.

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  • Role-based access by region and brand
  • Every action logged and reversible
  • Nothing customer-facing goes live without approval