Businesses in ChatGPT: the complete guide to Business Hub, Insights and Agents

What is Businesses in ChatGPT?

Businesses in ChatGPT is OpenAI's program that lets a business claim how it appears in ChatGPT. It launched in beta on Tuesday, November 10, 2026 (OpenAI's announcement). OpenAI says 1.2 billion people use ChatGPT each week, so for many customers ChatGPT is now a place they ask "who should I buy from?" before they ever search.

For businesses that already manage a Google Business Profile or an Apple Maps place card, the idea will feel familiar: find your listing, prove it is yours, keep the details right and watch what happens. The difference is that ChatGPT answers in sentences, not a list of links, so the question is whether it names you at all.

The three parts: Business Hub, Insights and Business Agents

You reach all three at chatgpt.com/business-hub or from the ChatGPT sidebar (OpenAI's help article). Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are clearly labeled and separate from responses (OpenAI's announcement).

Who can use it today

Sources: [OpenAI's announcement](https://openai.com/index/introducing-businesses-chatgpt/), [OpenAI's help article](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt), [OpenAI's Businesses in ChatGPT page](https://openai.com/business/businesses-in-chatgpt/). Checked November 11, 2026.

OpenAI says local stores and restaurants can currently claim only an existing US listing, and that availability depends on the business's location and type (OpenAI's help article). If you run locations, expect the local route to keep changing during the beta. India and other markets are covered in is ChatGPT Business Hub available in India?

How claiming works, in short

The claim and the identity check are separate. Approval of the claim only puts the business in your hub. Publishing edits, connecting a product feed, viewing Insights and creating an agent all wait for the Persona check, and the blue check appears only after it. If the Persona check fails, the business name, address and registration or tax number must match official records before you retry (OpenAI's help article). The full walkthrough is in how to claim your business in ChatGPT.

What it costs and what it does not do

OpenAI does not list a fee to claim, and you do not need an Ads account or a ChatGPT Enterprise agreement to claim (OpenAI's help article). Claiming, publishing an agent and advertising are separate, and ads are the paid part. More detail: is ChatGPT Business Hub free?

The bigger point is what claiming does not buy. OpenAI says "ChatGPT continues to make independent recommendations and comparisons. Claiming does not guarantee higher placement or sales." (OpenAI's Businesses in ChatGPT page). It also notes that "ChatGPT may also use other sources when answering questions about your business" (OpenAI's help article), so a perfect profile next to wrong details elsewhere can still lose the answer.

If you run many locations

This is the biggest gap at launch. OpenAI's help article says: "Each distinct brand is managed separately. Central management across a parent company's brands and locations isn't currently available. Claiming the main brand doesn't claim its locations." For brands using a managed claim process, individual location profiles remain locked by default (OpenAI's help article). OpenAI says it plans to "build tools for organizations with more complex needs," without a timeline, and existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim (OpenAI's announcement).

Dealer networks, franchises, chains and hotel groups should plan for that now. Our Business Hub guide for multi-location brands covers which profiles to claim first, who should own them, and how to get every location ready for whatever tools OpenAI adds next.

What to do this month

1. Check what ChatGPT says today

   Ask ChatGPT the questions your customers ask, for your brand and each important location, and note who it names. The free AI visibility checker does a first pass.

2. Claim where you are eligible

   Claim your brand profile, and existing US location listings if you have them, with a shared business account.

3. Fix the details everywhere

   Match name, address, phone, hours and category across Google, Apple Maps, Bing, Yelp and Facebook, so ChatGPT finds the same facts wherever it looks. See listings management.

4. Set a baseline

   Once verified, note your first Insights numbers, and check referral traffic from chatgpt.com in your analytics.

5. Track the questions, not just the profile

   Measure per location and per question whether ChatGPT names you, and who it names instead. That is the part Insights does not show.

Claimed it? Now see if ChatGPT names you

Visibility by Locus Intelligence asks ChatGPT, Gemini, Perplexity, Claude, AI Overviews and Copilot the questions your customers ask, for every location, and shows who is named instead and what to fix.

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Comparing the work with Google? Read ChatGPT Business Hub vs Google Business Profile. For the wider playbook on being named in AI answers, see how to rank in ChatGPT.

AI visibility checker

Business and city, or a websiteCheck

Free, no account. You get whether ChatGPT, Gemini, Perplexity and Claude name you, how they describe you, and who they pick instead.