Guide

How to claim your business in ChatGPT: Business Hub, step by step

OpenAI opened ChatGPT Business Hub as a beta on November 10, 2026. OpenAI lists no fee to claim your profile, and it takes two checks: a verification method, then an identity check with Persona. Here is the full process, including what to do when someone else got there first.

Locus Intelligence team
Updated 9 min readVisibility · Attract

Key takeaways

  • You claim your business at chatgpt.com/business-hub, or from the ChatGPT sidebar. OpenAI lists no fee to claim, and no Ads account or Enterprise agreement is needed.
  • Verification has two parts: a method such as business phone, business email, a DNS TXT record or Shopify, then a separate identity check with Persona.
  • Profile edits, product feeds, Insights, Business Agents and the blue check stay locked until Persona approves you.
  • Local stores and restaurants can currently claim only an existing US listing. Online businesses with a website have the widest access.
  • If someone else claimed your business, use "Dispute ownership" from the ••• menu. Claiming the main brand does not claim its locations.
  • Claiming does not guarantee higher placement. After you claim, measure whether ChatGPT actually names you.

Who should claim a business in ChatGPT?

Businesses in ChatGPT is the program, and ChatGPT Business Hub is where you claim and manage your profile. OpenAI launched it as a beta on November 10, 2026 (OpenAI's announcement). For the full picture of the program, start with our guide to businesses in ChatGPT. This page covers one job: getting your profile claimed and verified.

OpenAI says 1.2 billion people use ChatGPT each week (OpenAI's announcement). If any of them ask about your products or your category, it is worth owning the profile that describes you. You must own the business or be authorized to represent it (OpenAI's help article).

  • Online stores and online service businesses: they have the widest access at launch, and they are the only group that can publish a Business Agent.
  • Shopify merchants: you can start from the Shopify admin and verify with "Connect Shopify".
  • US local businesses with an existing listing: stores and restaurants can claim an existing US listing, but cannot publish an agent yet.
  • Multi-location and multi-brand companies: each brand and location is handled separately. See the multi-location guide before you start.

Businesses outside the US should check their own account. OpenAI says availability depends on the business's location and type, and you can claim where ChatGPT is available and the required verification is supported (OpenAI's help article). For India specifically, see is ChatGPT Business Hub available in India.

This is a beta

Business Hub launched as a beta, and screens, labels and eligibility may change. Details on this page were checked on November 11, 2026. Check OpenAI's help article for the current process.

What you need before you start

Your business name, address and registration or tax number must match official records, or the identity check can fail (OpenAI's help article). Gather these first.

Have these ready

Account
Business details
Verification access (one is enough)
Identity check with Persona

How to claim your business in ChatGPT Business Hub, step by step

These steps follow OpenAI's help article. Treat button labels as a guide, since the beta can change.

  1. Open Business Hub

    Sign in with the ChatGPT account that will manage the business, then go to chatgpt.com/business-hub or open it from the ChatGPT sidebar.

  2. Find your business

    Search for the business by name and select it. If you run an eligible online business with no listing, you may see an option to add one. A website is required.

  3. Confirm the managing account

    Select the matching listing and confirm the ChatGPT account that will manage it. If you received a claim invitation, open the link in that personal email instead.

  4. Verify that you control it

    Choose one of the verification methods shown and follow the prompts. Only methods that fit your business appear.

  5. Wait for review

    OpenAI reviews the claim and emails a decision or a request for more information. No review time is published. You can cancel a pending claim.

  6. Complete the Persona check

    In the Business tab, open your profile, select Complete verification with Persona, then Verify. You can also do this later.

  7. Get the blue check

    The blue check appears only after Persona approves you. Then you can publish edits and use the other tools.

From search to a verified profile
  1. 01Sign inchatgpt.com/business-hub
  2. 02Find businessSearch by name
  3. 03ClaimPick a method
  4. 04OpenAI reviewDecision by email
  5. 05Persona checkID and documents
  6. 06Blue checkTools unlock
Local listings are limited for now

OpenAI says local stores and restaurants can currently claim only an existing US listing, and that availability depends on the business's location and type (OpenAI's help article). If your physical location does not show up, check again later and keep your other listings accurate meanwhile.

Verification methods and the Persona ID check

Verification happens twice. First you prove you control the business through one method. Then a separate identity check with Persona confirms who you are and that you are allowed to act for the business.

MethodHow it worksBest for
Business phoneSMS or automated call to the business number, after you select Get codeBusinesses with a public phone line
Business emailA code sent to a business email address, after you select Get codeBusinesses with email on their own domain
DNS TXT recordAdd a TXT record to your domain, then select Verify domainOnline businesses with DNS access
ShopifySelect Connect Shopify and log in to ShopifyShopify merchants

Methods per [OpenAI's help article](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt). Only methods that fit your business appear.

DNS changes can take time to take effect, so ask whoever manages your domain to add the TXT record early (OpenAI's help article). After that, the claim stays under review until OpenAI emails a decision.

The Persona identity check

Once OpenAI approves the claim, you complete a separate identity check with Persona from your profile in the Business tab. It may ask for a government-issued ID, business registration information and proof of authorization. Your business name, address and registration or tax number must match official records (OpenAI's help article). You can cancel a submission while it is under review.

What unlocks after Persona approval

  • Publishing profile edits. OpenAI reviews and publishes changes, and updates take time to appear.
  • Connecting a product feed, through Shopify, a CSV upload that follows the product feed specification, or a hosted URL.
  • Viewing Insights. See ChatGPT Business Hub Insights for what the numbers mean.
  • Creating a Business Agent, if your business is eligible.
  • The blue check on your profile.

Source: OpenAI's help article.

Disputes, local listings and access rules

If someone else already claimed your business

Open the profile, use the ••• menu and choose Dispute ownership. The dispute also runs through Persona, so have your ID and registration documents ready. A listing marked "Contact support" is locked, and you cannot claim it from the normal flow. OpenAI adds: "Claiming a profile or disputing ownership doesn't change its visibility in ChatGPT." (OpenAI's help article).

Can you claim this listing?
  1. Does your business appear when you search Business Hub?
    No
    If you are an eligible online business with a website, look for the option to add one.
    Yes
  2. Is the listing free of an existing claim?
    No
    Use the ••• menu and select "Dispute ownership", then verify with Persona.
    Yes
  3. Is the listing free of a "Contact support" label?
    No
    The listing is locked. Follow the support route shown on the listing.
    Yes
    Start the claim and choose one of the verification methods shown.

Local vs online businesses

Online businessLocal store or restaurant
What you can claimYour business, or add one if none exists (website required)Only an existing US listing
Business AgentEligible US ecommerce and online service businesses onlyNot available yet
How a mention is counted in InsightsChatGPT referenced your website (brand name alone does not count)ChatGPT showed a result for the location, even if it was not opened

Per [OpenAI's help article](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) and [OpenAI's announcement](https://openai.com/index/introducing-businesses-chatgpt/), checked November 11, 2026.

Brands, locations and team access

Each distinct brand is managed separately, central management across a parent company's brands and locations is not currently available, and claiming the main brand does not claim its locations. For brands using a managed claim process, individual location profiles remain locked by default (OpenAI's help article). Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim (OpenAI's announcement). More on this in ChatGPT Business Hub for multi-location brands.

After you claim, the admin who claimed the business can add teammates and grant an agency access, each signing in with their own ChatGPT account. Workspace claims may require invitees to be in the workspace, and personal claim invitations should not be forwarded (OpenAI's help article). See can an agency manage ChatGPT Business Hub.

Common claiming problems and mistakes to avoid

ProblemLikely causeWhat to do
Business not found in searchNo listing exists, or the name differsSearch the exact official name. Eligible online businesses may see an option to add one
Local listing not foundLocal stores and restaurants can claim only an existing US listing for nowCheck again later. Make sure your other listings are accurate meanwhile
Claim stuck on "pending"OpenAI is still reviewing; no review time is publishedWatch your email for a decision or a request for more information
Persona check failsDetails do not match official recordsMatch name, address and registration number exactly, then retry
Listing already claimedAnother person or a former agency claimed itUse "Dispute ownership" from the ••• menu
Listing shows "Contact support"The listing is lockedFollow the support route on the listing
Edits, Insights or agent still lockedPersona approval is not completeOpen your profile in the Business tab and finish "Complete verification with Persona"

Labels per [OpenAI's help article](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt). The beta can change them.

Mistakes to avoid

  • Claiming with a personal account

    Instead: Use the account that will manage the business long term, then add teammates with their own logins.

  • Rushing a profile you cannot take down

    Instead: Support cannot delete, unpublish or hide a published profile. Only unpublished drafts can be deleted, so check every field first.

  • Assuming the brand claim covers locations

    Instead: Claiming the main brand does not claim its locations. Plan each one.

  • Using details that differ from official records

    Instead: Match registration documents exactly so the Persona check passes.

  • Adding unsupported claims to the profile

    Instead: Profile changes must follow OpenAI's Businesses in ChatGPT policy, and OpenAI's Business Agents Policy bars invented offerings, prices, reviews or guarantees, and hidden fees or conditions.

  • Treating the blue check as the finish line

    Instead: Claiming does not guarantee higher placement. Track whether ChatGPT names you for real customer questions.

OpenAI says "ChatGPT continues to make independent recommendations and comparisons. Claiming does not guarantee higher placement or sales." (OpenAI's Businesses in ChatGPT page). We cover what that means in does claiming improve recommendations and how to rank in ChatGPT.

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Your next steps

Today

  1. Search for your business in Business Hub and see whether it is listed or already claimed.
  2. Pick a verification method you can complete today, such as DNS or business email.
  3. Run the free AI visibility checker to see how ChatGPT describes you now.

This week

  1. Submit your claim and watch your email for OpenAI's decision.
  2. Complete the Persona identity check with documents that match official records.
  3. Fix any mismatched name, address or phone on your website and listings.

This month

  1. Review your first numbers in Business Hub Insights.
  2. Decide whether a Business Agent fits, if you are eligible.
  3. Start tracking whether ChatGPT and other engines name you, with Visibility.

Frequently asked questions

Is it free to claim my business in ChatGPT?

OpenAI does not list a fee to claim, and you do not need an Ads account or Enterprise agreement. Ads are separate and paid. More in is ChatGPT Business Hub free.

Do I need a ChatGPT Ads account or an Enterprise plan?

No. OpenAI says neither an Ads account nor a ChatGPT Enterprise agreement is needed to claim. Ads are separate and paid.

How long does verification take?

OpenAI has not published a review time. You get an email with a decision or a request for more information, and you can cancel a pending claim.

What does the Persona check ask for?

It may ask for a government-issued ID, business registration information and proof that you are authorized to act for the business. Details must match official records.

What if someone else already claimed my business?

Open the listing, use the ••• menu and select "Dispute ownership". The dispute also runs through Persona.

Can a local store or restaurant claim a profile?

Local stores and restaurants can currently claim only an existing US listing, and cannot publish a Business Agent yet. Availability depends on the business's location and type.

Can I claim all my locations at once?

Not yet. Each distinct brand is managed separately, central management across a parent company's brands and locations is not currently available, and claiming the main brand does not claim its locations. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative. See the multi-location guide.

Will claiming my business make ChatGPT recommend me more?

Not by itself. OpenAI says claiming does not guarantee higher placement or sales, and ChatGPT may use other sources besides your profile.

Can I delete my profile after publishing it?

No. Support cannot delete, unpublish or hide a published profile. Only unpublished drafts can be deleted, so review it carefully before publishing.

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