Question
Is ChatGPT Business Hub free?
Short answer 31 words
OpenAI does not list a fee to claim your business. You do not need a ChatGPT Ads account or an Enterprise agreement to claim, and advertising is a separate, paid product.
What you need to know
Businesses in ChatGPT opened in beta on November 10, 2026 (OpenAI's announcement). OpenAI's help article says claiming, publishing a Business Agent and advertising are separate, and you can manage your information and Insights without an agent or ads (OpenAI's help article).
No listed fee does not mean no effort: verification includes an identity check with Persona, and claiming does not guarantee ChatGPT recommends you. See the complete guide to Businesses in ChatGPT and how to claim your business.
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